A proposed model of value co-creation through multi-stakeholder collaboration in domestic product development

This study illustrates the collaborative value co-creation process that involves multi-stakeholders in developing domestic products and services design in Indonesia. Although the value co-creation process performed effectively, the new product is still experiencing obstacles in term of commercializ...

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Autores principales:	Anggraeni Permatasari, Wawan Dhewanto, Dina Dellyana
Formato:	article
Lenguaje:	EN LT
Publicado:	Vilnius Gediminas Technical University 2021
Materias:	value co-creation DART model new product development commercialization multi-stakeholder collaboration creative economy Business HF5001-6182
Acceso en línea:	https://doaj.org/article/320e0cc61a2b42f7b9303161c41d465d
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spelling	oai:doaj.org-article:320e0cc61a2b42f7b9303161c41d465d2021-11-12T16:03:37ZA proposed model of value co-creation through multi-stakeholder collaboration in domestic product development10.3846/btp.2021.125781648-06271822-4202https://doaj.org/article/320e0cc61a2b42f7b9303161c41d465d2021-11-01T00:00:00Zhttps://journals.vgtu.lt/index.php/BTP/article/view/12578https://doaj.org/toc/1648-0627https://doaj.org/toc/1822-4202 This study illustrates the collaborative value co-creation process that involves multi-stakeholders in developing domestic products and services design in Indonesia. Although the value co-creation process performed effectively, the new product is still experiencing obstacles in term of commercialization and sustainability. The purpose of this research is to construct a model to encourage the process of value co-creation in the commercialization phase of domestic products. The qualitative method with a single case study approach is conducted in this research. Data collected with in-depth interviews, observations and archival. The informants are representatives of stakeholders that interact and participate in the IKKON program. Data analyzed with DART model (Dialogue, Access, Risk Assessment and Transparency) to examine the process of value co-creation in the IKKON program. This approach constructs an analysis that involves stakeholder’s experience during the value co-creation process as a basis for innovation. The results showed with collaboration; stakeholders could learn from each other to understand the needs. The collaboration with multi-stakeholder will increase the values of the product by combining local and public needs. The finding proposed a collaborative model to optimizing domestic product in terms of commercialization. This research enlarges a practical perspective in managing value co-creation and decision making. Anggraeni PermatasariWawan DhewantoDina DellyanaVilnius Gediminas Technical Universityarticlevalue co-creationDART modelnew product developmentcommercializationmulti-stakeholder collaborationcreative economyBusinessHF5001-6182ENLTBusiness: Theory and Practice, Vol 22, Iss 2 (2021)
institution	DOAJ
collection	DOAJ
language	EN LT
topic	value co-creation DART model new product development commercialization multi-stakeholder collaboration creative economy Business HF5001-6182
spellingShingle	value co-creation DART model new product development commercialization multi-stakeholder collaboration creative economy Business HF5001-6182 Anggraeni Permatasari Wawan Dhewanto Dina Dellyana A proposed model of value co-creation through multi-stakeholder collaboration in domestic product development
description	This study illustrates the collaborative value co-creation process that involves multi-stakeholders in developing domestic products and services design in Indonesia. Although the value co-creation process performed effectively, the new product is still experiencing obstacles in term of commercialization and sustainability. The purpose of this research is to construct a model to encourage the process of value co-creation in the commercialization phase of domestic products. The qualitative method with a single case study approach is conducted in this research. Data collected with in-depth interviews, observations and archival. The informants are representatives of stakeholders that interact and participate in the IKKON program. Data analyzed with DART model (Dialogue, Access, Risk Assessment and Transparency) to examine the process of value co-creation in the IKKON program. This approach constructs an analysis that involves stakeholder’s experience during the value co-creation process as a basis for innovation. The results showed with collaboration; stakeholders could learn from each other to understand the needs. The collaboration with multi-stakeholder will increase the values of the product by combining local and public needs. The finding proposed a collaborative model to optimizing domestic product in terms of commercialization. This research enlarges a practical perspective in managing value co-creation and decision making.
format	article
author	Anggraeni Permatasari Wawan Dhewanto Dina Dellyana
author_facet	Anggraeni Permatasari Wawan Dhewanto Dina Dellyana
author_sort	Anggraeni Permatasari
title	A proposed model of value co-creation through multi-stakeholder collaboration in domestic product development
title_short	A proposed model of value co-creation through multi-stakeholder collaboration in domestic product development
title_full	A proposed model of value co-creation through multi-stakeholder collaboration in domestic product development
title_fullStr	A proposed model of value co-creation through multi-stakeholder collaboration in domestic product development
title_full_unstemmed	A proposed model of value co-creation through multi-stakeholder collaboration in domestic product development
title_sort	proposed model of value co-creation through multi-stakeholder collaboration in domestic product development
publisher	Vilnius Gediminas Technical University
publishDate	2021
url	https://doaj.org/article/320e0cc61a2b42f7b9303161c41d465d
work_keys_str_mv	AT anggraenipermatasari aproposedmodelofvaluecocreationthroughmultistakeholdercollaborationindomesticproductdevelopment AT wawandhewanto aproposedmodelofvaluecocreationthroughmultistakeholdercollaborationindomesticproductdevelopment AT dinadellyana aproposedmodelofvaluecocreationthroughmultistakeholdercollaborationindomesticproductdevelopment AT anggraenipermatasari proposedmodelofvaluecocreationthroughmultistakeholdercollaborationindomesticproductdevelopment AT wawandhewanto proposedmodelofvaluecocreationthroughmultistakeholdercollaborationindomesticproductdevelopment AT dinadellyana proposedmodelofvaluecocreationthroughmultistakeholdercollaborationindomesticproductdevelopment
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A proposed model of value co-creation through multi-stakeholder collaboration in domestic product development

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