Populated Places and Conspicuous Consumption: High Population Density Cues Predict Consumers’ Luxury-Linked Brand Attitudes

Population density has been identified as an ecological factor with considerable behavioral implications. The present research aimed to examine whether the mere perception of more (vs. less) populated places can change consumers’ luxury-linked brand attitudes. To this end, we experimentally manipula...

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Autores principales:	Tobias Otterbring, Michał Folwarczny, Lynn K. L. Tan
Formato:	article
Lenguaje:	EN
Publicado:	Frontiers Media S.A. 2021
Materias:	population density luxury consumption conspicuous consumption status signaling brand attitudes Psychology BF1-990
Acceso en línea:	https://doaj.org/article/327ef893848441e784b97527479344a1
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spelling	oai:doaj.org-article:327ef893848441e784b97527479344a12021-12-02T01:25:55ZPopulated Places and Conspicuous Consumption: High Population Density Cues Predict Consumers’ Luxury-Linked Brand Attitudes1664-107810.3389/fpsyg.2021.728903https://doaj.org/article/327ef893848441e784b97527479344a12021-12-01T00:00:00Zhttps://www.frontiersin.org/articles/10.3389/fpsyg.2021.728903/fullhttps://doaj.org/toc/1664-1078Population density has been identified as an ecological factor with considerable behavioral implications. The present research aimed to examine whether the mere perception of more (vs. less) populated places can change consumers’ luxury-linked brand attitudes. To this end, we experimentally manipulated consumers’ perceptions of population density using pictorial exposure to high (vs. low) population density cues. The results revealed a significant interaction between manipulated population density and perceived brand luxury on brand attitudes. Specifically, exposure to high rather than low population density cues resulted in more positive (negative) attitudes toward brands deemed to be more (less) luxurious. These findings support our prediction that high population density cues can shift people’s perceptions in consumption contexts linked to luxury. Our work contributes to the growing stream of literature on population density and suggests that this (geo-) demographic factor can exert important downstream effects on consumer behavior.Tobias OtterbringTobias OtterbringMichał FolwarcznyLynn K. L. TanFrontiers Media S.A.articlepopulation densityluxury consumptionconspicuous consumptionstatus signalingbrand attitudesPsychologyBF1-990ENFrontiers in Psychology, Vol 12 (2021)
institution	DOAJ
collection	DOAJ
language	EN
topic	population density luxury consumption conspicuous consumption status signaling brand attitudes Psychology BF1-990
spellingShingle	population density luxury consumption conspicuous consumption status signaling brand attitudes Psychology BF1-990 Tobias Otterbring Tobias Otterbring Michał Folwarczny Lynn K. L. Tan Populated Places and Conspicuous Consumption: High Population Density Cues Predict Consumers’ Luxury-Linked Brand Attitudes
description	Population density has been identified as an ecological factor with considerable behavioral implications. The present research aimed to examine whether the mere perception of more (vs. less) populated places can change consumers’ luxury-linked brand attitudes. To this end, we experimentally manipulated consumers’ perceptions of population density using pictorial exposure to high (vs. low) population density cues. The results revealed a significant interaction between manipulated population density and perceived brand luxury on brand attitudes. Specifically, exposure to high rather than low population density cues resulted in more positive (negative) attitudes toward brands deemed to be more (less) luxurious. These findings support our prediction that high population density cues can shift people’s perceptions in consumption contexts linked to luxury. Our work contributes to the growing stream of literature on population density and suggests that this (geo-) demographic factor can exert important downstream effects on consumer behavior.
format	article
author	Tobias Otterbring Tobias Otterbring Michał Folwarczny Lynn K. L. Tan
author_facet	Tobias Otterbring Tobias Otterbring Michał Folwarczny Lynn K. L. Tan
author_sort	Tobias Otterbring
title	Populated Places and Conspicuous Consumption: High Population Density Cues Predict Consumers’ Luxury-Linked Brand Attitudes
title_short	Populated Places and Conspicuous Consumption: High Population Density Cues Predict Consumers’ Luxury-Linked Brand Attitudes
title_full	Populated Places and Conspicuous Consumption: High Population Density Cues Predict Consumers’ Luxury-Linked Brand Attitudes
title_fullStr	Populated Places and Conspicuous Consumption: High Population Density Cues Predict Consumers’ Luxury-Linked Brand Attitudes
title_full_unstemmed	Populated Places and Conspicuous Consumption: High Population Density Cues Predict Consumers’ Luxury-Linked Brand Attitudes
title_sort	populated places and conspicuous consumption: high population density cues predict consumers’ luxury-linked brand attitudes
publisher	Frontiers Media S.A.
publishDate	2021
url	https://doaj.org/article/327ef893848441e784b97527479344a1
work_keys_str_mv	AT tobiasotterbring populatedplacesandconspicuousconsumptionhighpopulationdensitycuespredictconsumersluxurylinkedbrandattitudes AT tobiasotterbring populatedplacesandconspicuousconsumptionhighpopulationdensitycuespredictconsumersluxurylinkedbrandattitudes AT michałfolwarczny populatedplacesandconspicuousconsumptionhighpopulationdensitycuespredictconsumersluxurylinkedbrandattitudes AT lynnkltan populatedplacesandconspicuousconsumptionhighpopulationdensitycuespredictconsumersluxurylinkedbrandattitudes
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Populated Places and Conspicuous Consumption: High Population Density Cues Predict Consumers’ Luxury-Linked Brand Attitudes

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