Research on Government Subsidy Strategies for the Development of Agricultural Products E-Commerce

In many countries, the governments support the development of local agriculture through subsidization. Subsidizing the sales of agricultural products through E-commerce channels is a way to support the development of agriculture in China. This study aims to develop a profit model and apply Stackelbe...

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Autores principales:	Yaoguang Zhong, Ivan Ka Wai Lai, Fangfang Guo, Huajun Tang
Formato:	article
Lenguaje:	EN
Publicado:	MDPI AG 2021
Materias:	Stackelberg game government subsidies agricultural products supply chain sales efforts Agriculture (General) S1-972
Acceso en línea:	https://doaj.org/article/32f40e127d3343cba0f1c51126fbadcb
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id	oai:doaj.org-article:32f40e127d3343cba0f1c51126fbadcb
record_format	dspace
spelling	oai:doaj.org-article:32f40e127d3343cba0f1c51126fbadcb2021-11-25T16:00:56ZResearch on Government Subsidy Strategies for the Development of Agricultural Products E-Commerce10.3390/agriculture111111522077-0472https://doaj.org/article/32f40e127d3343cba0f1c51126fbadcb2021-11-01T00:00:00Zhttps://www.mdpi.com/2077-0472/11/11/1152https://doaj.org/toc/2077-0472In many countries, the governments support the development of local agriculture through subsidization. Subsidizing the sales of agricultural products through E-commerce channels is a way to support the development of agriculture in China. This study aims to develop a profit model and apply Stackelberg game theory to determine which type of subsidies and decision-making can provide the maximum benefits for agricultural products E-commerce supply chains. The results indicate that for both centralized decisions and decentralized decisions, the subsidizing to the agricultural cooperative is better than the subsidizing to consumers and no subsidization. The sales volume, preservation level, sales efforts, and overall profit of the agricultural products E-commerce supply chain are significantly higher. It suggests that the government should play a leading role to support the development of agricultural products E-commerce. This study contributes to agricultural research by developing a profit model to examine the effects of different government subsidy strategies on each member of the agricultural online shopping supply chain. Recommendations are provided for agricultural cooperatives, E-commerce platforms, and the government to improve the quality and sales of agricultural products through online shopping channels.Yaoguang ZhongIvan Ka Wai LaiFangfang GuoHuajun TangMDPI AGarticleStackelberg gamegovernment subsidiesagricultural products supply chainsales effortsAgriculture (General)S1-972ENAgriculture, Vol 11, Iss 1152, p 1152 (2021)
institution	DOAJ
collection	DOAJ
language	EN
topic	Stackelberg game government subsidies agricultural products supply chain sales efforts Agriculture (General) S1-972
spellingShingle	Stackelberg game government subsidies agricultural products supply chain sales efforts Agriculture (General) S1-972 Yaoguang Zhong Ivan Ka Wai Lai Fangfang Guo Huajun Tang Research on Government Subsidy Strategies for the Development of Agricultural Products E-Commerce
description	In many countries, the governments support the development of local agriculture through subsidization. Subsidizing the sales of agricultural products through E-commerce channels is a way to support the development of agriculture in China. This study aims to develop a profit model and apply Stackelberg game theory to determine which type of subsidies and decision-making can provide the maximum benefits for agricultural products E-commerce supply chains. The results indicate that for both centralized decisions and decentralized decisions, the subsidizing to the agricultural cooperative is better than the subsidizing to consumers and no subsidization. The sales volume, preservation level, sales efforts, and overall profit of the agricultural products E-commerce supply chain are significantly higher. It suggests that the government should play a leading role to support the development of agricultural products E-commerce. This study contributes to agricultural research by developing a profit model to examine the effects of different government subsidy strategies on each member of the agricultural online shopping supply chain. Recommendations are provided for agricultural cooperatives, E-commerce platforms, and the government to improve the quality and sales of agricultural products through online shopping channels.
format	article
author	Yaoguang Zhong Ivan Ka Wai Lai Fangfang Guo Huajun Tang
author_facet	Yaoguang Zhong Ivan Ka Wai Lai Fangfang Guo Huajun Tang
author_sort	Yaoguang Zhong
title	Research on Government Subsidy Strategies for the Development of Agricultural Products E-Commerce
title_short	Research on Government Subsidy Strategies for the Development of Agricultural Products E-Commerce
title_full	Research on Government Subsidy Strategies for the Development of Agricultural Products E-Commerce
title_fullStr	Research on Government Subsidy Strategies for the Development of Agricultural Products E-Commerce
title_full_unstemmed	Research on Government Subsidy Strategies for the Development of Agricultural Products E-Commerce
title_sort	research on government subsidy strategies for the development of agricultural products e-commerce
publisher	MDPI AG
publishDate	2021
url	https://doaj.org/article/32f40e127d3343cba0f1c51126fbadcb
work_keys_str_mv	AT yaoguangzhong researchongovernmentsubsidystrategiesforthedevelopmentofagriculturalproductsecommerce AT ivankawailai researchongovernmentsubsidystrategiesforthedevelopmentofagriculturalproductsecommerce AT fangfangguo researchongovernmentsubsidystrategiesforthedevelopmentofagriculturalproductsecommerce AT huajuntang researchongovernmentsubsidystrategiesforthedevelopmentofagriculturalproductsecommerce
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Research on Government Subsidy Strategies for the Development of Agricultural Products E-Commerce

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