Sustainable activities in manufacturing enterprises: Consumers’ expectations
Generating profit is one of the primary reasons behind the establishment and functioning of any enterprise that predetermines its behavior, inter alia, in the context of sustainability. Manufacturing enterprises are a specific area in terms of sustainability, as they have a great impact on social an...
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| Autor principal: | |
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| Formato: | article |
| Lenguaje: | RU |
| Publicado: |
Ural State University of Economics
2021
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| Acceso en línea: | https://doaj.org/article/32faa1476e9541f9b1dc4c3a6f12bdb6 |
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| Sumario: | Generating profit is one of the primary reasons behind the establishment and functioning of any enterprise that predetermines its behavior, inter alia, in the context of sustainability. Manufacturing enterprises are a specific area in terms of sustainability, as they have a great impact on social and environmental indicators. The paper analyses the issues of sustainable
production in the Slovak Republic. The methodological basis of the study is the triple-bottom line concept. The methods used in
the paper are analysis, synthesis and comparison. Within the framework of the research, the author has conducted two surveys in
the form of open-ended questions. The first part is dedicated to consumers’ evaluation of the production activity of manufacturing enterprises. Consumers as stakeholders of an enterprise have a significant influence on its activities due to the fact that they
create market demand. The survey results show that the main methods for stimulating consumers’ sustainable behaviour are
the use of compostable packaging and abandoning chemical sprays. The second part is an overview of barriers and problems at
enterprises that prevent consumers in the Slovak Republic from transitioning to a sustainable lifestyle. Among them are excessive
plastic packaging and high prices for eco-products. The presented activities determine the direction for managers how to lead
enterprises to sustainability in the market. The most significant findings from the surveys point to the excessive and reckless use
of plastic by manufacturing enterprises. Consumers demand that managers make rational decisions about the origin, quantity
and quality of materials used in production, including the long-term consequences and environmental impact of materials. |
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