Knowing the Fans Behaviour in Relation To Love of Football Clubs Brands
This paper links brand love and sports management, with the intention to identify the relationship of brand love with their constructs antecedents (self-expression, performance satisfaction and relationship satisfaction) and consequent (behavioral loyalty, attitudinal loyalty and positive word of mo...
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| Autores principales: | , , , |
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| Formato: | article |
| Lenguaje: | EN PT |
| Publicado: |
FUCAPE Business School
2017
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| Materias: | |
| Acceso en línea: | https://doaj.org/article/32fe5041703341d6a52ff416bda4f640 |
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