Do corporate social responsibility activities enhance customer satisfaction and customer loyalty? Evidence from the Saudi banking sector

This study examines the influence of corporate social responsibility activities on customer satisfaction and loyalty in the Saudi banking sector. The quantitative method was adopted by conducting a web-based survey via e-mail and social media platforms. A convenience sample of 624 banking customers...

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Autores principales:	Shumookh Abdul Aziz Al-Ghamdi, Nada Saleh Badawi
Formato:	article
Lenguaje:	EN
Publicado:	Taylor & Francis Group 2019
Materias:	corporate social responsibility (csr) customer satisfaction customer loyalty Business HF5001-6182 Management. Industrial management HD28-70
Acceso en línea:	https://doaj.org/article/341d99be4db44ffe87b2498f31f33d02
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spelling	oai:doaj.org-article:341d99be4db44ffe87b2498f31f33d022021-12-02T16:09:30ZDo corporate social responsibility activities enhance customer satisfaction and customer loyalty? Evidence from the Saudi banking sector2331-197510.1080/23311975.2019.1662932https://doaj.org/article/341d99be4db44ffe87b2498f31f33d022019-01-01T00:00:00Zhttp://dx.doi.org/10.1080/23311975.2019.1662932https://doaj.org/toc/2331-1975This study examines the influence of corporate social responsibility activities on customer satisfaction and loyalty in the Saudi banking sector. The quantitative method was adopted by conducting a web-based survey via e-mail and social media platforms. A convenience sample of 624 banking customers in Saudi Arabia was withdrawn. Pearson’s Correlation Coefficients were generated, using statistical analyse software (SPSS 20), to test the study hypotheses. The empirical Findings of this study show that corporate social responsibility activities have a strong and positive impact on customer satisfaction and loyalty. It was also found that customer satisfaction is linked positively to customer loyalty. Findings from this paper are of importance for bank managers and directors when developing effective strategies.Shumookh Abdul Aziz Al-GhamdiNada Saleh BadawiTaylor & Francis Grouparticlecorporate social responsibility (csr)customer satisfactioncustomer loyaltyBusinessHF5001-6182Management. Industrial managementHD28-70ENCogent Business & Management, Vol 6, Iss 1 (2019)
institution	DOAJ
collection	DOAJ
language	EN
topic	corporate social responsibility (csr) customer satisfaction customer loyalty Business HF5001-6182 Management. Industrial management HD28-70
spellingShingle	corporate social responsibility (csr) customer satisfaction customer loyalty Business HF5001-6182 Management. Industrial management HD28-70 Shumookh Abdul Aziz Al-Ghamdi Nada Saleh Badawi Do corporate social responsibility activities enhance customer satisfaction and customer loyalty? Evidence from the Saudi banking sector
description	This study examines the influence of corporate social responsibility activities on customer satisfaction and loyalty in the Saudi banking sector. The quantitative method was adopted by conducting a web-based survey via e-mail and social media platforms. A convenience sample of 624 banking customers in Saudi Arabia was withdrawn. Pearson’s Correlation Coefficients were generated, using statistical analyse software (SPSS 20), to test the study hypotheses. The empirical Findings of this study show that corporate social responsibility activities have a strong and positive impact on customer satisfaction and loyalty. It was also found that customer satisfaction is linked positively to customer loyalty. Findings from this paper are of importance for bank managers and directors when developing effective strategies.
format	article
author	Shumookh Abdul Aziz Al-Ghamdi Nada Saleh Badawi
author_facet	Shumookh Abdul Aziz Al-Ghamdi Nada Saleh Badawi
author_sort	Shumookh Abdul Aziz Al-Ghamdi
title	Do corporate social responsibility activities enhance customer satisfaction and customer loyalty? Evidence from the Saudi banking sector
title_short	Do corporate social responsibility activities enhance customer satisfaction and customer loyalty? Evidence from the Saudi banking sector
title_full	Do corporate social responsibility activities enhance customer satisfaction and customer loyalty? Evidence from the Saudi banking sector
title_fullStr	Do corporate social responsibility activities enhance customer satisfaction and customer loyalty? Evidence from the Saudi banking sector
title_full_unstemmed	Do corporate social responsibility activities enhance customer satisfaction and customer loyalty? Evidence from the Saudi banking sector
title_sort	do corporate social responsibility activities enhance customer satisfaction and customer loyalty? evidence from the saudi banking sector
publisher	Taylor & Francis Group
publishDate	2019
url	https://doaj.org/article/341d99be4db44ffe87b2498f31f33d02
work_keys_str_mv	AT shumookhabdulazizalghamdi docorporatesocialresponsibilityactivitiesenhancecustomersatisfactionandcustomerloyaltyevidencefromthesaudibankingsector AT nadasalehbadawi docorporatesocialresponsibilityactivitiesenhancecustomersatisfactionandcustomerloyaltyevidencefromthesaudibankingsector
_version_	1718384402683133952

Do corporate social responsibility activities enhance customer satisfaction and customer loyalty? Evidence from the Saudi banking sector

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