How can Customer Analytics Capabilities Influence Organizational Performance? A moderated mediation analysis

A theoretical model is proposed to test the relationship between Customer Analytics Capabilities and Market Orientation with Organizational Performance, encompassing Marketing Capabilities as a mediator mechanism moderated by Environmental Dynamism. Its contribution lies in the test of this mediatio...

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Autores principales: Alamir Costa Louro, Marcelo Moll Brandão, Jurij Jakli\u010D, Arthur Sarcinelli
Formato: article
Lenguaje:EN
PT
Publicado: FUCAPE Business School 2019
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Acceso en línea:https://doaj.org/article/342b847c1c8a41a7a81ce8d58510064b
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