How can Customer Analytics Capabilities Influence Organizational Performance? A moderated mediation analysis
A theoretical model is proposed to test the relationship between Customer Analytics Capabilities and Market Orientation with Organizational Performance, encompassing Marketing Capabilities as a mediator mechanism moderated by Environmental Dynamism. Its contribution lies in the test of this mediatio...
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| Main Authors: | , , , |
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| Format: | article |
| Language: | EN PT |
| Published: |
FUCAPE Business School
2019
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| Subjects: | |
| Online Access: | https://doaj.org/article/342b847c1c8a41a7a81ce8d58510064b |
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