Factors influence ease of use on Fintech adoption: Mediating by the role of attachment anxiety under Covid-19 pandemic

In recent times, Fintech has developed rapidly along with the development of technology. The Covid-19 lockdown has created a huge opportunity in terms of increasing the number of users, and users’ experience. Previous studies have shown a number of factors affecting the use of financial technology s...

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Autor principal: Le Thi Hong Minh
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Publicado: HO CHI MINH CITY OPEN UNIVERSITY JOURNAL OF SCIENCE 2021
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Acceso en línea:https://doaj.org/article/347a598a4bf24813a7ee685b093e136f
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spelling oai:doaj.org-article:347a598a4bf24813a7ee685b093e136f2021-11-15T08:44:54ZFactors influence ease of use on Fintech adoption: Mediating by the role of attachment anxiety under Covid-19 pandemic2734-93142734-958610.46223/HCMCOUJS.econ.en.11.2.1799.2021https://doaj.org/article/347a598a4bf24813a7ee685b093e136f2021-08-01T00:00:00Zhttps://journalofscience.ou.edu.vn/index.php/econ-en/article/view/1799https://doaj.org/toc/2734-9314https://doaj.org/toc/2734-9586In recent times, Fintech has developed rapidly along with the development of technology. The Covid-19 lockdown has created a huge opportunity in terms of increasing the number of users, and users’ experience. Previous studies have shown a number of factors affecting the use of financial technology services. However, what are the factors that are caused by the Covid-19 epidemic, and the ability to enhance competitive advantage and retain users is still lacking. Data were collected in Vietnam, comprising 247 respondents, and the SEM model was used to predict the effects. This study shows that users' users’ beliefs, security and privacy, web design of Fintech services, customer value, and attachment anxiety during prolonged lockdown without a feasible solution to date increase intention to adopt Fintech. Both theoretical and practical applications were discussed in this study.Le Thi Hong MinhHO CHI MINH CITY OPEN UNIVERSITY JOURNAL OF SCIENCEarticleattachment anxietyconsumer beliefcovid-19 pandemicfintechsecurity and privacyEconomic theory. DemographyHB1-3840ENHo Chi Minh City Open University Journal of Science - Economics and Business Administration, Vol 11, Iss 2, Pp 137-155 (2021)
institution DOAJ
collection DOAJ
language EN
topic attachment anxiety
consumer belief
covid-19 pandemic
fintech
security and privacy
Economic theory. Demography
HB1-3840
spellingShingle attachment anxiety
consumer belief
covid-19 pandemic
fintech
security and privacy
Economic theory. Demography
HB1-3840
Le Thi Hong Minh
Factors influence ease of use on Fintech adoption: Mediating by the role of attachment anxiety under Covid-19 pandemic
description In recent times, Fintech has developed rapidly along with the development of technology. The Covid-19 lockdown has created a huge opportunity in terms of increasing the number of users, and users’ experience. Previous studies have shown a number of factors affecting the use of financial technology services. However, what are the factors that are caused by the Covid-19 epidemic, and the ability to enhance competitive advantage and retain users is still lacking. Data were collected in Vietnam, comprising 247 respondents, and the SEM model was used to predict the effects. This study shows that users' users’ beliefs, security and privacy, web design of Fintech services, customer value, and attachment anxiety during prolonged lockdown without a feasible solution to date increase intention to adopt Fintech. Both theoretical and practical applications were discussed in this study.
format article
author Le Thi Hong Minh
author_facet Le Thi Hong Minh
author_sort Le Thi Hong Minh
title Factors influence ease of use on Fintech adoption: Mediating by the role of attachment anxiety under Covid-19 pandemic
title_short Factors influence ease of use on Fintech adoption: Mediating by the role of attachment anxiety under Covid-19 pandemic
title_full Factors influence ease of use on Fintech adoption: Mediating by the role of attachment anxiety under Covid-19 pandemic
title_fullStr Factors influence ease of use on Fintech adoption: Mediating by the role of attachment anxiety under Covid-19 pandemic
title_full_unstemmed Factors influence ease of use on Fintech adoption: Mediating by the role of attachment anxiety under Covid-19 pandemic
title_sort factors influence ease of use on fintech adoption: mediating by the role of attachment anxiety under covid-19 pandemic
publisher HO CHI MINH CITY OPEN UNIVERSITY JOURNAL OF SCIENCE
publishDate 2021
url https://doaj.org/article/347a598a4bf24813a7ee685b093e136f
work_keys_str_mv AT lethihongminh factorsinfluenceeaseofuseonfintechadoptionmediatingbytheroleofattachmentanxietyundercovid19pandemic
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