A Content Analysis of Social Media Posts among Recreational Cyclists: A Gender Perspective

Recreational cyclists are pertinent but rarely studied leisure and tourism segment. Recreational cycling has traditionally been considered as a ‘masculine stereotyped’ sport. The purpose of the research is to better understand a gendered consumer view of recreational cycling and to possibly promote...

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Bibliographic Details
Main Authors: Eunjung Kim, Kijung Choi, James Lappeman, Jari Salo
Format: article
Language:EN
Published: AfricaJournals 2021
Subjects:
Online Access:https://doi.org/10.46222/ajhtl.19770720-162
https://doaj.org/article/348406c53b5e4998a051f35e4d086a8d
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