Cidadania empresarial: o ardil da destituição do dissenso

This article analyzes the results that corporate social responsibility projects have on the communities that benefit from them. The analysis is based on a case study on the company, ALBRAS SA, more specifically the two main projects it develops. Initially, it discusses the empowerment of transnat...

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Autor principal: Attila Magno e Silva Barbosa
Formato: article
Lenguaje:PT
Publicado: Universidade do Vale do Rio dos Sinos (UNISINOS) 2007
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Acceso en línea:https://doaj.org/article/348865438c434b5f97f0efa551d0448f
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spelling oai:doaj.org-article:348865438c434b5f97f0efa551d0448f2021-11-11T15:41:57ZCidadania empresarial: o ardil da destituição do dissenso2177-6229https://doaj.org/article/348865438c434b5f97f0efa551d0448f2007-01-01T00:00:00Zhttp://www.redalyc.org/articulo.oa?id=93843309https://doaj.org/toc/2177-6229This article analyzes the results that corporate social responsibility projects have on the communities that benefit from them. The analysis is based on a case study on the company, ALBRAS SA, more specifically the two main projects it develops. Initially, it discusses the empowerment of transnational companies vis-à-vis the weakening of the national states at the present stage of capitalist development. At a second moment, it demonstrates that such projects are promoted by resorting to a discourse focused on the mobilization of the poor, in which the latter are considered for staying or not in a condition of poverty. Thirdly, it shows that such actions are inscribed in the instrumental rationality of the market, and for that reason they impose a set of management techniques as the only legitimate way of overcoming social deprivation and needs, which is an evidence of the anti-dissent character of this kind of action.Attila Magno e Silva BarbosaUniversidade do Vale do Rio dos Sinos (UNISINOS)articlecorporate social responsibilityglobalizationdissentSocial SciencesHSocial sciences (General)H1-99PTCiências Sociais Unisinos, Vol 43, Iss 3, Pp 267-276 (2007)
institution DOAJ
collection DOAJ
language PT
topic corporate social responsibility
globalization
dissent
Social Sciences
H
Social sciences (General)
H1-99
spellingShingle corporate social responsibility
globalization
dissent
Social Sciences
H
Social sciences (General)
H1-99
Attila Magno e Silva Barbosa
Cidadania empresarial: o ardil da destituição do dissenso
description This article analyzes the results that corporate social responsibility projects have on the communities that benefit from them. The analysis is based on a case study on the company, ALBRAS SA, more specifically the two main projects it develops. Initially, it discusses the empowerment of transnational companies vis-à-vis the weakening of the national states at the present stage of capitalist development. At a second moment, it demonstrates that such projects are promoted by resorting to a discourse focused on the mobilization of the poor, in which the latter are considered for staying or not in a condition of poverty. Thirdly, it shows that such actions are inscribed in the instrumental rationality of the market, and for that reason they impose a set of management techniques as the only legitimate way of overcoming social deprivation and needs, which is an evidence of the anti-dissent character of this kind of action.
format article
author Attila Magno e Silva Barbosa
author_facet Attila Magno e Silva Barbosa
author_sort Attila Magno e Silva Barbosa
title Cidadania empresarial: o ardil da destituição do dissenso
title_short Cidadania empresarial: o ardil da destituição do dissenso
title_full Cidadania empresarial: o ardil da destituição do dissenso
title_fullStr Cidadania empresarial: o ardil da destituição do dissenso
title_full_unstemmed Cidadania empresarial: o ardil da destituição do dissenso
title_sort cidadania empresarial: o ardil da destituição do dissenso
publisher Universidade do Vale do Rio dos Sinos (UNISINOS)
publishDate 2007
url https://doaj.org/article/348865438c434b5f97f0efa551d0448f
work_keys_str_mv AT attilamagnoesilvabarbosa cidadaniaempresarialoardildadestituicaododissenso
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