Cidadania empresarial: o ardil da destituição do dissenso
This article analyzes the results that corporate social responsibility projects have on the communities that benefit from them. The analysis is based on a case study on the company, ALBRAS SA, more specifically the two main projects it develops. Initially, it discusses the empowerment of transnat...
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Universidade do Vale do Rio dos Sinos (UNISINOS)
2007
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oai:doaj.org-article:348865438c434b5f97f0efa551d0448f2021-11-11T15:41:57ZCidadania empresarial: o ardil da destituição do dissenso2177-6229https://doaj.org/article/348865438c434b5f97f0efa551d0448f2007-01-01T00:00:00Zhttp://www.redalyc.org/articulo.oa?id=93843309https://doaj.org/toc/2177-6229This article analyzes the results that corporate social responsibility projects have on the communities that benefit from them. The analysis is based on a case study on the company, ALBRAS SA, more specifically the two main projects it develops. Initially, it discusses the empowerment of transnational companies vis-à-vis the weakening of the national states at the present stage of capitalist development. At a second moment, it demonstrates that such projects are promoted by resorting to a discourse focused on the mobilization of the poor, in which the latter are considered for staying or not in a condition of poverty. Thirdly, it shows that such actions are inscribed in the instrumental rationality of the market, and for that reason they impose a set of management techniques as the only legitimate way of overcoming social deprivation and needs, which is an evidence of the anti-dissent character of this kind of action.Attila Magno e Silva BarbosaUniversidade do Vale do Rio dos Sinos (UNISINOS)articlecorporate social responsibilityglobalizationdissentSocial SciencesHSocial sciences (General)H1-99PTCiências Sociais Unisinos, Vol 43, Iss 3, Pp 267-276 (2007) |
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corporate social responsibility globalization dissent Social Sciences H Social sciences (General) H1-99 |
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corporate social responsibility globalization dissent Social Sciences H Social sciences (General) H1-99 Attila Magno e Silva Barbosa Cidadania empresarial: o ardil da destituição do dissenso |
description |
This article analyzes the results that corporate social responsibility projects have on the
communities that benefit from them. The analysis is based on a case study on the company,
ALBRAS SA, more specifically the two main projects it develops. Initially, it discusses the
empowerment of transnational companies vis-à-vis the weakening of the national states
at the present stage of capitalist development. At a second moment, it demonstrates
that such projects are promoted by resorting to a discourse focused on the mobilization
of the poor, in which the latter are considered for staying or not in a condition of poverty.
Thirdly, it shows that such actions are inscribed in the instrumental rationality of the
market, and for that reason they impose a set of management techniques as the only
legitimate way of overcoming social deprivation and needs, which is an evidence of the
anti-dissent character of this kind of action. |
format |
article |
author |
Attila Magno e Silva Barbosa |
author_facet |
Attila Magno e Silva Barbosa |
author_sort |
Attila Magno e Silva Barbosa |
title |
Cidadania empresarial: o ardil da destituição do dissenso |
title_short |
Cidadania empresarial: o ardil da destituição do dissenso |
title_full |
Cidadania empresarial: o ardil da destituição do dissenso |
title_fullStr |
Cidadania empresarial: o ardil da destituição do dissenso |
title_full_unstemmed |
Cidadania empresarial: o ardil da destituição do dissenso |
title_sort |
cidadania empresarial: o ardil da destituição do dissenso |
publisher |
Universidade do Vale do Rio dos Sinos (UNISINOS) |
publishDate |
2007 |
url |
https://doaj.org/article/348865438c434b5f97f0efa551d0448f |
work_keys_str_mv |
AT attilamagnoesilvabarbosa cidadaniaempresarialoardildadestituicaododissenso |
_version_ |
1718434206726488064 |