Why Do Viewers Engage in Video Game Streaming? The Perspective of Cognitive Emotion Theory and the Moderation Effect of Personal Characteristics

Video game streaming (VGS) has attracted millions of users and shown unprecedented growth globally. With technological development, these appealing media have largely influenced the sustainable development of society and the economy. VGS creates a pleasant atmosphere and provides various novel featu...

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Autores principales:	Xiao-Yu Xu, Wen-Bo Niu, Qing-Dan Jia, Lebogang Nthoiwa, Li-Wei Li
Formato:	article
Lenguaje:	EN
Publicado:	MDPI AG 2021
Materias:	video game streaming cognitive emotion theory positive emotion personal characteristics engagement Environmental effects of industries and plants TD194-195 Renewable energy sources TJ807-830 Environmental sciences GE1-350
Acceso en línea:	https://doaj.org/article/34b622acdd0e438f993d036f0335d7a9
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id	oai:doaj.org-article:34b622acdd0e438f993d036f0335d7a9
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spelling	oai:doaj.org-article:34b622acdd0e438f993d036f0335d7a92021-11-11T19:39:18ZWhy Do Viewers Engage in Video Game Streaming? The Perspective of Cognitive Emotion Theory and the Moderation Effect of Personal Characteristics10.3390/su1321119902071-1050https://doaj.org/article/34b622acdd0e438f993d036f0335d7a92021-10-01T00:00:00Zhttps://www.mdpi.com/2071-1050/13/21/11990https://doaj.org/toc/2071-1050Video game streaming (VGS) has attracted millions of users and shown unprecedented growth globally. With technological development, these appealing media have largely influenced the sustainable development of society and the economy. VGS creates a pleasant atmosphere and provides various novel features to please the viewers, induce positive emotions, and facilitate users’ engagement. Integrating several personal characteristics as moderators, this study applied cognitive emotion theory to explore the antecedent of viewers’ engagement in VGS. Using 308 empirical data, the research results reveal that broadcaster attractiveness and the para-social relationship are positively associated with the viewers’ positive emotion, which eventually leads to engagement. In addition, personal characteristics play significant roles as moderators between VGS features and the viewers’ positive emotions. The results provide theoretical implications for VGS research and useful insights for VGS platform managers and policymakers to enable a sustainable profit model and the growth of VGS.Xiao-Yu XuWen-Bo NiuQing-Dan JiaLebogang NthoiwaLi-Wei LiMDPI AGarticlevideo game streamingcognitive emotion theorypositive emotionpersonal characteristicsengagementEnvironmental effects of industries and plantsTD194-195Renewable energy sourcesTJ807-830Environmental sciencesGE1-350ENSustainability, Vol 13, Iss 11990, p 11990 (2021)
institution	DOAJ
collection	DOAJ
language	EN
topic	video game streaming cognitive emotion theory positive emotion personal characteristics engagement Environmental effects of industries and plants TD194-195 Renewable energy sources TJ807-830 Environmental sciences GE1-350
spellingShingle	video game streaming cognitive emotion theory positive emotion personal characteristics engagement Environmental effects of industries and plants TD194-195 Renewable energy sources TJ807-830 Environmental sciences GE1-350 Xiao-Yu Xu Wen-Bo Niu Qing-Dan Jia Lebogang Nthoiwa Li-Wei Li Why Do Viewers Engage in Video Game Streaming? The Perspective of Cognitive Emotion Theory and the Moderation Effect of Personal Characteristics
description	Video game streaming (VGS) has attracted millions of users and shown unprecedented growth globally. With technological development, these appealing media have largely influenced the sustainable development of society and the economy. VGS creates a pleasant atmosphere and provides various novel features to please the viewers, induce positive emotions, and facilitate users’ engagement. Integrating several personal characteristics as moderators, this study applied cognitive emotion theory to explore the antecedent of viewers’ engagement in VGS. Using 308 empirical data, the research results reveal that broadcaster attractiveness and the para-social relationship are positively associated with the viewers’ positive emotion, which eventually leads to engagement. In addition, personal characteristics play significant roles as moderators between VGS features and the viewers’ positive emotions. The results provide theoretical implications for VGS research and useful insights for VGS platform managers and policymakers to enable a sustainable profit model and the growth of VGS.
format	article
author	Xiao-Yu Xu Wen-Bo Niu Qing-Dan Jia Lebogang Nthoiwa Li-Wei Li
author_facet	Xiao-Yu Xu Wen-Bo Niu Qing-Dan Jia Lebogang Nthoiwa Li-Wei Li
author_sort	Xiao-Yu Xu
title	Why Do Viewers Engage in Video Game Streaming? The Perspective of Cognitive Emotion Theory and the Moderation Effect of Personal Characteristics
title_short	Why Do Viewers Engage in Video Game Streaming? The Perspective of Cognitive Emotion Theory and the Moderation Effect of Personal Characteristics
title_full	Why Do Viewers Engage in Video Game Streaming? The Perspective of Cognitive Emotion Theory and the Moderation Effect of Personal Characteristics
title_fullStr	Why Do Viewers Engage in Video Game Streaming? The Perspective of Cognitive Emotion Theory and the Moderation Effect of Personal Characteristics
title_full_unstemmed	Why Do Viewers Engage in Video Game Streaming? The Perspective of Cognitive Emotion Theory and the Moderation Effect of Personal Characteristics
title_sort	why do viewers engage in video game streaming? the perspective of cognitive emotion theory and the moderation effect of personal characteristics
publisher	MDPI AG
publishDate	2021
url	https://doaj.org/article/34b622acdd0e438f993d036f0335d7a9
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Why Do Viewers Engage in Video Game Streaming? The Perspective of Cognitive Emotion Theory and the Moderation Effect of Personal Characteristics

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