COMPETITIVENESS OF REGIONAL UNIVERSITIES: CONSIDERATION OF THE VIEWS OF CONSUMERS

It has been indicated to the differences in the meanings of the concept of “competitiveness of the University” in the context of state educational policy, macroeconomics, international and national education markets and in the context of regional consumer markets. The necessity of taking into accoun...

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Autor principal:	I. V. Zakharova
Formato:	article
Lenguaje:	RU
Publicado:	Publishing House of the State University of Management 2019
Materias:	regional universities competitiveness managed competition consumers marketing research consumer rating of universities Sociology (General) HM401-1281 Economics as a science HB71-74
Acceso en línea:	https://doaj.org/article/34c8f544eb6843bfb0cf8bfd5b6813ae
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spelling	oai:doaj.org-article:34c8f544eb6843bfb0cf8bfd5b6813ae2021-12-03T07:43:30ZCOMPETITIVENESS OF REGIONAL UNIVERSITIES: CONSIDERATION OF THE VIEWS OF CONSUMERS1816-42772686-841510.26425/1816-4277-2019-11-168-175https://doaj.org/article/34c8f544eb6843bfb0cf8bfd5b6813ae2019-12-01T00:00:00Zhttps://vestnik.guu.ru/jour/article/view/1859https://doaj.org/toc/1816-4277https://doaj.org/toc/2686-8415It has been indicated to the differences in the meanings of the concept of “competitiveness of the University” in the context of state educational policy, macroeconomics, international and national education markets and in the context of regional consumer markets. The necessity of taking into account the consumer rating of universities in the regional market for the forecast and formation of demand for educational products of universities has been substantiated. The results of the analysis of the market of higher education in the Ulyanovsk region in the 2018-2019 academic year have been adduced. The assessment of consumer preferences of universities of the Ulyanovsk region has been made, the professional interests of school leavers have been determined. The author’s method of evaluation of competitive positions of universities, based on the coefficients of acceptance, rejection, indifference, has been explained. A discrepancy in consumer assessments of educational institutions among school leavers and their parents has been noticed, which confirms the phenomenon of inertial competitiveness of universities. The regularities of the formation of demand for educational programs of regional universities, the factors and risks of their development in the current socio-economic situation have been specified.I. V. ZakharovaPublishing House of the State University of Managementarticleregional universitiescompetitivenessmanaged competitionconsumersmarketing researchconsumer rating of universitiesSociology (General)HM401-1281Economics as a scienceHB71-74RUВестник университета, Vol 0, Iss 11, Pp 168-175 (2019)
institution	DOAJ
collection	DOAJ
language	RU
topic	regional universities competitiveness managed competition consumers marketing research consumer rating of universities Sociology (General) HM401-1281 Economics as a science HB71-74
spellingShingle	regional universities competitiveness managed competition consumers marketing research consumer rating of universities Sociology (General) HM401-1281 Economics as a science HB71-74 I. V. Zakharova COMPETITIVENESS OF REGIONAL UNIVERSITIES: CONSIDERATION OF THE VIEWS OF CONSUMERS
description	It has been indicated to the differences in the meanings of the concept of “competitiveness of the University” in the context of state educational policy, macroeconomics, international and national education markets and in the context of regional consumer markets. The necessity of taking into account the consumer rating of universities in the regional market for the forecast and formation of demand for educational products of universities has been substantiated. The results of the analysis of the market of higher education in the Ulyanovsk region in the 2018-2019 academic year have been adduced. The assessment of consumer preferences of universities of the Ulyanovsk region has been made, the professional interests of school leavers have been determined. The author’s method of evaluation of competitive positions of universities, based on the coefficients of acceptance, rejection, indifference, has been explained. A discrepancy in consumer assessments of educational institutions among school leavers and their parents has been noticed, which confirms the phenomenon of inertial competitiveness of universities. The regularities of the formation of demand for educational programs of regional universities, the factors and risks of their development in the current socio-economic situation have been specified.
format	article
author	I. V. Zakharova
author_facet	I. V. Zakharova
author_sort	I. V. Zakharova
title	COMPETITIVENESS OF REGIONAL UNIVERSITIES: CONSIDERATION OF THE VIEWS OF CONSUMERS
title_short	COMPETITIVENESS OF REGIONAL UNIVERSITIES: CONSIDERATION OF THE VIEWS OF CONSUMERS
title_full	COMPETITIVENESS OF REGIONAL UNIVERSITIES: CONSIDERATION OF THE VIEWS OF CONSUMERS
title_fullStr	COMPETITIVENESS OF REGIONAL UNIVERSITIES: CONSIDERATION OF THE VIEWS OF CONSUMERS
title_full_unstemmed	COMPETITIVENESS OF REGIONAL UNIVERSITIES: CONSIDERATION OF THE VIEWS OF CONSUMERS
title_sort	competitiveness of regional universities: consideration of the views of consumers
publisher	Publishing House of the State University of Management
publishDate	2019
url	https://doaj.org/article/34c8f544eb6843bfb0cf8bfd5b6813ae
work_keys_str_mv	AT ivzakharova competitivenessofregionaluniversitiesconsiderationoftheviewsofconsumers
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COMPETITIVENESS OF REGIONAL UNIVERSITIES: CONSIDERATION OF THE VIEWS OF CONSUMERS

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