Heteronormativity, Masculinity and Prejudice in Mobile Apps: The Case of Grindr in a Brazilian City

In this study our goal was to examine the masculinity associated to heteronormativity in a gay app from the users’ point of view, which was made through an inductive study based on semistructured interviews with app users. Main results suggest that Grindr is used as a contemporary form of sociabilit...

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Autores principales:	Luiz Alex Silva Saraiva, Leonardo Tadeu dos Santos, Jefferson Rodrigues Pereira
Formato:	article
Lenguaje:	EN PT
Publicado:	FUCAPE Business School 2020
Materias:	heteronormativity masculinity prejudice gay technologies Business HF5001-6182
Acceso en línea:	https://doaj.org/article/3510d36752fe412ab98243a08e9194c1
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id	oai:doaj.org-article:3510d36752fe412ab98243a08e9194c1
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spelling	oai:doaj.org-article:3510d36752fe412ab98243a08e9194c12021-11-11T15:48:08ZHeteronormativity, Masculinity and Prejudice in Mobile Apps: The Case of Grindr in a Brazilian City1807-734X10.15728/bbr.2020.17.1.6https://doaj.org/article/3510d36752fe412ab98243a08e9194c12020-01-01T00:00:00Zhttp://www.redalyc.org/articulo.oa?id=123062398006https://doaj.org/toc/1807-734XIn this study our goal was to examine the masculinity associated to heteronormativity in a gay app from the users’ point of view, which was made through an inductive study based on semistructured interviews with app users. Main results suggest that Grindr is used as a contemporary form of sociability, mainly because it provides comfort and distance from segregated spaces. At the same time, it allows discretion in sexual encounters, which only happen between “equals”: white, young, athletic, handsome, and not effeminate men, and all those who differ from this profile are repelled. Heteronormativity imposes a pattern of masculinity that has overwhelmed everyone indiscriminately. Those who do not fit this profile can only be resigned to a secondary role at virtual community. Thus, technologies like this can aggravate marginalization of those already on the society fringes if forms of sociability continue to reproduce the oppression of prevailing heteronormativity.Luiz Alex Silva SaraivaLeonardo Tadeu dos SantosJefferson Rodrigues PereiraFUCAPE Business SchoolarticleheteronormativitymasculinityprejudicegaytechnologiesBusinessHF5001-6182ENPTBBR: Brazilian Business Review, Vol 17, Iss 1, Pp 114-131 (2020)
institution	DOAJ
collection	DOAJ
language	EN PT
topic	heteronormativity masculinity prejudice gay technologies Business HF5001-6182
spellingShingle	heteronormativity masculinity prejudice gay technologies Business HF5001-6182 Luiz Alex Silva Saraiva Leonardo Tadeu dos Santos Jefferson Rodrigues Pereira Heteronormativity, Masculinity and Prejudice in Mobile Apps: The Case of Grindr in a Brazilian City
description	In this study our goal was to examine the masculinity associated to heteronormativity in a gay app from the users’ point of view, which was made through an inductive study based on semistructured interviews with app users. Main results suggest that Grindr is used as a contemporary form of sociability, mainly because it provides comfort and distance from segregated spaces. At the same time, it allows discretion in sexual encounters, which only happen between “equals”: white, young, athletic, handsome, and not effeminate men, and all those who differ from this profile are repelled. Heteronormativity imposes a pattern of masculinity that has overwhelmed everyone indiscriminately. Those who do not fit this profile can only be resigned to a secondary role at virtual community. Thus, technologies like this can aggravate marginalization of those already on the society fringes if forms of sociability continue to reproduce the oppression of prevailing heteronormativity.
format	article
author	Luiz Alex Silva Saraiva Leonardo Tadeu dos Santos Jefferson Rodrigues Pereira
author_facet	Luiz Alex Silva Saraiva Leonardo Tadeu dos Santos Jefferson Rodrigues Pereira
author_sort	Luiz Alex Silva Saraiva
title	Heteronormativity, Masculinity and Prejudice in Mobile Apps: The Case of Grindr in a Brazilian City
title_short	Heteronormativity, Masculinity and Prejudice in Mobile Apps: The Case of Grindr in a Brazilian City
title_full	Heteronormativity, Masculinity and Prejudice in Mobile Apps: The Case of Grindr in a Brazilian City
title_fullStr	Heteronormativity, Masculinity and Prejudice in Mobile Apps: The Case of Grindr in a Brazilian City
title_full_unstemmed	Heteronormativity, Masculinity and Prejudice in Mobile Apps: The Case of Grindr in a Brazilian City
title_sort	heteronormativity, masculinity and prejudice in mobile apps: the case of grindr in a brazilian city
publisher	FUCAPE Business School
publishDate	2020
url	https://doaj.org/article/3510d36752fe412ab98243a08e9194c1
work_keys_str_mv	AT luizalexsilvasaraiva heteronormativitymasculinityandprejudiceinmobileappsthecaseofgrindrinabraziliancity AT leonardotadeudossantos heteronormativitymasculinityandprejudiceinmobileappsthecaseofgrindrinabraziliancity AT jeffersonrodriguespereira heteronormativitymasculinityandprejudiceinmobileappsthecaseofgrindrinabraziliancity
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Heteronormativity, Masculinity and Prejudice in Mobile Apps: The Case of Grindr in a Brazilian City

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