Antecedents of Student Loyalty in Open and Distance Learning Institutions: An Empirical Analysis

The purpose of this research is to examine the relationship between factors leading to student loyalty in open and distance learning universities. Specifically, this research explores the relationship between perceived service quality, perceived e-service quality, and university image as mediators...

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Autores principales:	Yon Rosli Daud, Mohd Rushidi bin Mohd Amin, Jeannot bin Abdul Karim
Formato:	article
Lenguaje:	EN
Publicado:	Athabasca University Press 2020
Materias:	perceived service quality perceived e-service quality university image student loyalty Special aspects of education LC8-6691
Acceso en línea:	https://doaj.org/article/359edf6e1a604d1c8c80e81b753d3851
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id	oai:doaj.org-article:359edf6e1a604d1c8c80e81b753d3851
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spelling	oai:doaj.org-article:359edf6e1a604d1c8c80e81b753d38512021-12-02T19:26:00ZAntecedents of Student Loyalty in Open and Distance Learning Institutions: An Empirical Analysis10.19173/irrodl.v21i3.45901492-3831https://doaj.org/article/359edf6e1a604d1c8c80e81b753d38512020-03-01T00:00:00Zhttp://www.irrodl.org/index.php/irrodl/article/view/4590https://doaj.org/toc/1492-3831 The purpose of this research is to examine the relationship between factors leading to student loyalty in open and distance learning universities. Specifically, this research explores the relationship between perceived service quality, perceived e-service quality, and university image as mediators of student loyalty in Open University Malaysia (OUM). Data were collected from 16 OUM learning centres throughout Malaysia. A purposive stratified convenience sampling technique was applied and a sample size of 752 respondents was obtained. The data indicated that perceived service quality has a positive and significant relationship with both university image and student loyalty. Similarly, it was found that perceived e-service quality has a positive significant relationship with both university image and student loyalty. University image acted as a mediator both in the relationship between perceived service quality and student loyalty, and in the relationship between perceived e-service quality and student loyalty. Yon Rosli DaudMohd Rushidi bin Mohd AminJeannot bin Abdul KarimAthabasca University Pressarticleperceived service qualityperceived e-service qualityuniversity imagestudent loyaltySpecial aspects of educationLC8-6691ENInternational Review of Research in Open and Distributed Learning, Vol 21, Iss 3 (2020)
institution	DOAJ
collection	DOAJ
language	EN
topic	perceived service quality perceived e-service quality university image student loyalty Special aspects of education LC8-6691
spellingShingle	perceived service quality perceived e-service quality university image student loyalty Special aspects of education LC8-6691 Yon Rosli Daud Mohd Rushidi bin Mohd Amin Jeannot bin Abdul Karim Antecedents of Student Loyalty in Open and Distance Learning Institutions: An Empirical Analysis
description	The purpose of this research is to examine the relationship between factors leading to student loyalty in open and distance learning universities. Specifically, this research explores the relationship between perceived service quality, perceived e-service quality, and university image as mediators of student loyalty in Open University Malaysia (OUM). Data were collected from 16 OUM learning centres throughout Malaysia. A purposive stratified convenience sampling technique was applied and a sample size of 752 respondents was obtained. The data indicated that perceived service quality has a positive and significant relationship with both university image and student loyalty. Similarly, it was found that perceived e-service quality has a positive significant relationship with both university image and student loyalty. University image acted as a mediator both in the relationship between perceived service quality and student loyalty, and in the relationship between perceived e-service quality and student loyalty.
format	article
author	Yon Rosli Daud Mohd Rushidi bin Mohd Amin Jeannot bin Abdul Karim
author_facet	Yon Rosli Daud Mohd Rushidi bin Mohd Amin Jeannot bin Abdul Karim
author_sort	Yon Rosli Daud
title	Antecedents of Student Loyalty in Open and Distance Learning Institutions: An Empirical Analysis
title_short	Antecedents of Student Loyalty in Open and Distance Learning Institutions: An Empirical Analysis
title_full	Antecedents of Student Loyalty in Open and Distance Learning Institutions: An Empirical Analysis
title_fullStr	Antecedents of Student Loyalty in Open and Distance Learning Institutions: An Empirical Analysis
title_full_unstemmed	Antecedents of Student Loyalty in Open and Distance Learning Institutions: An Empirical Analysis
title_sort	antecedents of student loyalty in open and distance learning institutions: an empirical analysis
publisher	Athabasca University Press
publishDate	2020
url	https://doaj.org/article/359edf6e1a604d1c8c80e81b753d3851
work_keys_str_mv	AT yonroslidaud antecedentsofstudentloyaltyinopenanddistancelearninginstitutionsanempiricalanalysis AT mohdrushidibinmohdamin antecedentsofstudentloyaltyinopenanddistancelearninginstitutionsanempiricalanalysis AT jeannotbinabdulkarim antecedentsofstudentloyaltyinopenanddistancelearninginstitutionsanempiricalanalysis
_version_	1718376551218675712

Antecedents of Student Loyalty in Open and Distance Learning Institutions: An Empirical Analysis

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