Antecedents of Student Loyalty in Open and Distance Learning Institutions: An Empirical Analysis

The purpose of this research is to examine the relationship between factors leading to student loyalty in open and distance learning universities. Specifically, this research explores the relationship between perceived service quality, perceived e-service quality, and university image as mediators...

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Autores principales: Yon Rosli Daud, Mohd Rushidi bin Mohd Amin, Jeannot bin Abdul Karim
Formato: article
Lenguaje:EN
Publicado: Athabasca University Press 2020
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Acceso en línea:https://doaj.org/article/359edf6e1a604d1c8c80e81b753d3851
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