Digital Mobilization: New Mechanisms and Opportunities for Political Governance

The article examines the ways and methods of digital mobilization of citizens for protest marches in the cities of the Russian Federation (for example, the city of Pskov) on January 23 and 31, 2021. The research issue is the need to understand the system of digital mobilization — from campaigning to...

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Autor principal: Sergey S. Dmitriev
Formato: article
Lenguaje:EN
RU
Publicado: North-West institute of management of the Russian Presidential Academy of National Economy and Public Administration 2021
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Acceso en línea:https://doaj.org/article/35ea52cb22da4ad3bbb69d69616492f1
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spelling oai:doaj.org-article:35ea52cb22da4ad3bbb69d69616492f12021-11-12T10:46:13ZDigital Mobilization: New Mechanisms and Opportunities for Political Governance1726-11391816-859010.22394/1726-1139-2021-2-18-25https://doaj.org/article/35ea52cb22da4ad3bbb69d69616492f12021-05-01T00:00:00Zhttps://www.acjournal.ru/jour/article/view/1642https://doaj.org/toc/1726-1139https://doaj.org/toc/1816-8590The article examines the ways and methods of digital mobilization of citizens for protest marches in the cities of the Russian Federation (for example, the city of Pskov) on January 23 and 31, 2021. The research issue is the need to understand the system of digital mobilization — from campaigning to the transition to collective, public action.As part of the study, an expert interview was conducted among the organizers of rallies, the regional establishment, party workers, and trade union activists. The monitoring of protest groups in social networks (VKontakte, Telegram, Instagram) was also carried out for the tonality of information and the mechanisms for mobilizing citizens presented. They also used the method of observing the process of transition from digital mobilization to collective action and directly following the protest processions themselves.During the analysis, the author concludes that social media is a key channel of communication and consolidation of protest activity, with the social networks VKontakte and Telegram playing the main role in Russian political practice. In this connection, conclusions are drawn about the possibility of political management of protests using an information strategy aimed at stopping negative information labels and media occasions on VKontakte and Telegram, as well as developing an alternative protest agenda.Sergey S. DmitrievNorth-West institute of management of the Russian Presidential Academy of National Economy and Public Administration articlepolitical mobilizationdigital mobilizationpropagandasocial mediasocial mediamobilization managementvkontaktetelegramPolitical institutions and public administration (General)JF20-2112ENRUУправленческое консультирование, Vol 0, Iss 2, Pp 18-25 (2021)
institution DOAJ
collection DOAJ
language EN
RU
topic political mobilization
digital mobilization
propaganda
social media
social media
mobilization management
vkontakte
telegram
Political institutions and public administration (General)
JF20-2112
spellingShingle political mobilization
digital mobilization
propaganda
social media
social media
mobilization management
vkontakte
telegram
Political institutions and public administration (General)
JF20-2112
Sergey S. Dmitriev
Digital Mobilization: New Mechanisms and Opportunities for Political Governance
description The article examines the ways and methods of digital mobilization of citizens for protest marches in the cities of the Russian Federation (for example, the city of Pskov) on January 23 and 31, 2021. The research issue is the need to understand the system of digital mobilization — from campaigning to the transition to collective, public action.As part of the study, an expert interview was conducted among the organizers of rallies, the regional establishment, party workers, and trade union activists. The monitoring of protest groups in social networks (VKontakte, Telegram, Instagram) was also carried out for the tonality of information and the mechanisms for mobilizing citizens presented. They also used the method of observing the process of transition from digital mobilization to collective action and directly following the protest processions themselves.During the analysis, the author concludes that social media is a key channel of communication and consolidation of protest activity, with the social networks VKontakte and Telegram playing the main role in Russian political practice. In this connection, conclusions are drawn about the possibility of political management of protests using an information strategy aimed at stopping negative information labels and media occasions on VKontakte and Telegram, as well as developing an alternative protest agenda.
format article
author Sergey S. Dmitriev
author_facet Sergey S. Dmitriev
author_sort Sergey S. Dmitriev
title Digital Mobilization: New Mechanisms and Opportunities for Political Governance
title_short Digital Mobilization: New Mechanisms and Opportunities for Political Governance
title_full Digital Mobilization: New Mechanisms and Opportunities for Political Governance
title_fullStr Digital Mobilization: New Mechanisms and Opportunities for Political Governance
title_full_unstemmed Digital Mobilization: New Mechanisms and Opportunities for Political Governance
title_sort digital mobilization: new mechanisms and opportunities for political governance
publisher North-West institute of management of the Russian Presidential Academy of National Economy and Public Administration
publishDate 2021
url https://doaj.org/article/35ea52cb22da4ad3bbb69d69616492f1
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