Choices in Sustainable Food Consumption: How Spanish Low Intake Organic Consumers Behave

The consumption of organic products has consistently increased over the last decades, covering increasingly diversified consumers, both in the characteristics and the reasons associated with consumption. This heterogeneity evidences the need to examine in depth the reasons for the purchase and consu...

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Autores principales: Teresa Madureira, Fernando Nunes, José Veiga, Pablo Saralegui-Diez
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Publicado: MDPI AG 2021
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Acceso en línea:https://doaj.org/article/3611522c2c274735aff3970320e63590
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spelling oai:doaj.org-article:3611522c2c274735aff3970320e635902021-11-25T15:59:39ZChoices in Sustainable Food Consumption: How Spanish Low Intake Organic Consumers Behave10.3390/agriculture111111252077-0472https://doaj.org/article/3611522c2c274735aff3970320e635902021-11-01T00:00:00Zhttps://www.mdpi.com/2077-0472/11/11/1125https://doaj.org/toc/2077-0472The consumption of organic products has consistently increased over the last decades, covering increasingly diversified consumers, both in the characteristics and the reasons associated with consumption. This heterogeneity evidences the need to examine in depth the reasons for the purchase and consumption of these products. The core aim of this study is related to the motivational drivers of organic consumption. The survey included 250 respondents from Andalusia (Spain) who completed an online questionnaire and personal interviews. A convenience sampling method was applied, and the best-worst scaling method allowed us to analyze ten attributes of organic purchasing behavior. Health benefits and environmental impact are the key attributes explaining the consumption of organic products. To deeply understand organic consumer motivations, we studied the influence of six classification variables over the studied attributes. Applying ordinal regressions, we found that having children under 18 at home and a consumer’s academic level contribute in a relevant way to explain the valorization of the health benefits attribute. Also, the place to purchase organic food and academic level correlates with the valuation of GMOs in food. Andalusia is one of the largest European regions for organic production but with minor relevance in consumption. Nevertheless, despite this apparent paradox, the results of the present study point to a consumer profile very similar to other European countries with consolidated organic consumption.Teresa MadureiraFernando NunesJosé VeigaPablo Saralegui-DiezMDPI AGarticleorganic foodattributesbest-worst scalingconsumer behaviorAndalusiaSpainAgriculture (General)S1-972ENAgriculture, Vol 11, Iss 1125, p 1125 (2021)
institution DOAJ
collection DOAJ
language EN
topic organic food
attributes
best-worst scaling
consumer behavior
Andalusia
Spain
Agriculture (General)
S1-972
spellingShingle organic food
attributes
best-worst scaling
consumer behavior
Andalusia
Spain
Agriculture (General)
S1-972
Teresa Madureira
Fernando Nunes
José Veiga
Pablo Saralegui-Diez
Choices in Sustainable Food Consumption: How Spanish Low Intake Organic Consumers Behave
description The consumption of organic products has consistently increased over the last decades, covering increasingly diversified consumers, both in the characteristics and the reasons associated with consumption. This heterogeneity evidences the need to examine in depth the reasons for the purchase and consumption of these products. The core aim of this study is related to the motivational drivers of organic consumption. The survey included 250 respondents from Andalusia (Spain) who completed an online questionnaire and personal interviews. A convenience sampling method was applied, and the best-worst scaling method allowed us to analyze ten attributes of organic purchasing behavior. Health benefits and environmental impact are the key attributes explaining the consumption of organic products. To deeply understand organic consumer motivations, we studied the influence of six classification variables over the studied attributes. Applying ordinal regressions, we found that having children under 18 at home and a consumer’s academic level contribute in a relevant way to explain the valorization of the health benefits attribute. Also, the place to purchase organic food and academic level correlates with the valuation of GMOs in food. Andalusia is one of the largest European regions for organic production but with minor relevance in consumption. Nevertheless, despite this apparent paradox, the results of the present study point to a consumer profile very similar to other European countries with consolidated organic consumption.
format article
author Teresa Madureira
Fernando Nunes
José Veiga
Pablo Saralegui-Diez
author_facet Teresa Madureira
Fernando Nunes
José Veiga
Pablo Saralegui-Diez
author_sort Teresa Madureira
title Choices in Sustainable Food Consumption: How Spanish Low Intake Organic Consumers Behave
title_short Choices in Sustainable Food Consumption: How Spanish Low Intake Organic Consumers Behave
title_full Choices in Sustainable Food Consumption: How Spanish Low Intake Organic Consumers Behave
title_fullStr Choices in Sustainable Food Consumption: How Spanish Low Intake Organic Consumers Behave
title_full_unstemmed Choices in Sustainable Food Consumption: How Spanish Low Intake Organic Consumers Behave
title_sort choices in sustainable food consumption: how spanish low intake organic consumers behave
publisher MDPI AG
publishDate 2021
url https://doaj.org/article/3611522c2c274735aff3970320e63590
work_keys_str_mv AT teresamadureira choicesinsustainablefoodconsumptionhowspanishlowintakeorganicconsumersbehave
AT fernandonunes choicesinsustainablefoodconsumptionhowspanishlowintakeorganicconsumersbehave
AT joseveiga choicesinsustainablefoodconsumptionhowspanishlowintakeorganicconsumersbehave
AT pablosaraleguidiez choicesinsustainablefoodconsumptionhowspanishlowintakeorganicconsumersbehave
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