Pengaruh Word Of Mouth dan Switching Cost Terhadap Keputusan Pembelian dan Loyalitas

<span><em>The reciprocal of WOM (word of mouth) & switching cost into purchasing and loyality. The purpose of research The affect WOM and switching cost of the decision to purchase & loyalty; The affect the decision to purchase of loyalty . The population this researc...

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Main Authors:	Iha Haryani Hatta, Setiarini Setiarini
Format:	article
Language:	ID
Published:	Universitas Muhammadiyah Sumatera Utara 2018
Subjects:	word of mouth, switching cost, purchasing decision, loyalty Management. Industrial management HD28-70 Business HF5001-6182
Online Access:	https://doaj.org/article/36556c1f9af34069a0e661a382f4deef
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spelling	oai:doaj.org-article:36556c1f9af34069a0e661a382f4deef2021-11-05T05:03:35ZPengaruh Word Of Mouth dan Switching Cost Terhadap Keputusan Pembelian dan Loyalitas1693-76192580-417010.30596/jimb.v19i1.1728https://doaj.org/article/36556c1f9af34069a0e661a382f4deef2018-04-01T00:00:00Zhttp://jurnal.umsu.ac.id/index.php/mbisnis/article/view/1728https://doaj.org/toc/1693-7619https://doaj.org/toc/2580-4170<span><em>The reciprocal of WOM (word of mouth) & switching cost into purchasing and loyality. The purpose of research The affect WOM and switching cost of the decision to purchase & loyalty; The affect the decision to purchase of loyalty . The population this research are 200 Meat Me Café & Butchery’s customers in jakarta who were randomly selected by mixed data with SEM, AMOS21 program . The results of research explained that WOM and switching cost are influential decision to buy & loyalty, and the decision to buy influences loyalty. The WOM & switching cost substantiate same as purchase of the decision, and loyalty.</em><br /></span>Iha Haryani HattaSetiarini SetiariniUniversitas Muhammadiyah Sumatera Utaraarticleword of mouth, switching cost, purchasing decision, loyaltyManagement. Industrial managementHD28-70BusinessHF5001-6182IDJurnal Ilmiah Manajemen dan Bisnis, Vol 19, Iss 1, Pp 32-40 (2018)
institution	DOAJ
collection	DOAJ
language	ID
topic	word of mouth, switching cost, purchasing decision, loyalty Management. Industrial management HD28-70 Business HF5001-6182
spellingShingle	word of mouth, switching cost, purchasing decision, loyalty Management. Industrial management HD28-70 Business HF5001-6182 Iha Haryani Hatta Setiarini Setiarini Pengaruh Word Of Mouth dan Switching Cost Terhadap Keputusan Pembelian dan Loyalitas
description	<span><em>The reciprocal of WOM (word of mouth) & switching cost into purchasing and loyality. The purpose of research The affect WOM and switching cost of the decision to purchase & loyalty; The affect the decision to purchase of loyalty . The population this research are 200 Meat Me Café & Butchery’s customers in jakarta who were randomly selected by mixed data with SEM, AMOS21 program . The results of research explained that WOM and switching cost are influential decision to buy & loyalty, and the decision to buy influences loyalty. The WOM & switching cost substantiate same as purchase of the decision, and loyalty.</em><br /></span>
format	article
author	Iha Haryani Hatta Setiarini Setiarini
author_facet	Iha Haryani Hatta Setiarini Setiarini
author_sort	Iha Haryani Hatta
title	Pengaruh Word Of Mouth dan Switching Cost Terhadap Keputusan Pembelian dan Loyalitas
title_short	Pengaruh Word Of Mouth dan Switching Cost Terhadap Keputusan Pembelian dan Loyalitas
title_full	Pengaruh Word Of Mouth dan Switching Cost Terhadap Keputusan Pembelian dan Loyalitas
title_fullStr	Pengaruh Word Of Mouth dan Switching Cost Terhadap Keputusan Pembelian dan Loyalitas
title_full_unstemmed	Pengaruh Word Of Mouth dan Switching Cost Terhadap Keputusan Pembelian dan Loyalitas
title_sort	pengaruh word of mouth dan switching cost terhadap keputusan pembelian dan loyalitas
publisher	Universitas Muhammadiyah Sumatera Utara
publishDate	2018
url	https://doaj.org/article/36556c1f9af34069a0e661a382f4deef
work_keys_str_mv	AT ihaharyanihatta pengaruhwordofmouthdanswitchingcostterhadapkeputusanpembeliandanloyalitas AT setiarinisetiarini pengaruhwordofmouthdanswitchingcostterhadapkeputusanpembeliandanloyalitas
_version_	1718444521741615104

Pengaruh Word Of Mouth dan Switching Cost Terhadap Keputusan Pembelian dan Loyalitas

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