Pengaruh Word Of Mouth dan Switching Cost Terhadap Keputusan Pembelian dan Loyalitas

<span><em>The reciprocal of WOM (word of mouth) &amp; switching cost into  purchasing and loyality. The purpose of research  The affect WOM  and switching cost of the decision to purchase &amp; loyalty; The affect  the decision to purchase of loyalty . The population this researc...

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Auteurs principaux: Iha Haryani Hatta, Setiarini Setiarini
Format: article
Langue:ID
Publié: Universitas Muhammadiyah Sumatera Utara 2018
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Accès en ligne:https://doaj.org/article/36556c1f9af34069a0e661a382f4deef
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