The impact of online identity theft on customers’ willingness to engage in e-banking transaction in Ghana: A technology threat avoidance theory

Until recently, studies regarding e-banking transactions have focused more on motivational factors that trigger the intention to accept and use the e-banking transaction, rather than the de-motivational factors that propel the action. However, in the developing countries like Sub-Sahara economies, t...

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Autores principales: Abdul Bashiru Jibril, Michael Adu Kwarteng, Raphael Kwaku Botchway, Jürgen Bode, Miloslava Chovancova
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Lenguaje:EN
Publicado: Taylor & Francis Group 2020
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Acceso en línea:https://doaj.org/article/36801c29512d49b2a1e8f0e4d7ceceef
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spelling oai:doaj.org-article:36801c29512d49b2a1e8f0e4d7ceceef2021-12-02T15:59:51ZThe impact of online identity theft on customers’ willingness to engage in e-banking transaction in Ghana: A technology threat avoidance theory2331-197510.1080/23311975.2020.1832825https://doaj.org/article/36801c29512d49b2a1e8f0e4d7ceceef2020-01-01T00:00:00Zhttp://dx.doi.org/10.1080/23311975.2020.1832825https://doaj.org/toc/2331-1975Until recently, studies regarding e-banking transactions have focused more on motivational factors that trigger the intention to accept and use the e-banking transaction, rather than the de-motivational factors that propel the action. However, in the developing countries like Sub-Sahara economies, the factors associated with the former have not been explored and are still rudimentary in the literature. Drawing from the Technology Threat Avoidance Theory (TTAT), the study seeks to examine the impact of online identity theft on customers’ willingness to engage in e-banking transactions in Ghana. A quantitative survey of 393 valid responses from retail bank customers amongst two leading commercial banks in Ghana for the analyses. Results from the PLS-SEM showed that the research constructs; perceived online identity theft’ positively and significantly predict “fear of financial loss”, “fear of reputational damage”, and “security and privacy concern” whilst the former has a negative mediated-relationship between perceived online identity theft and the intention to engage in e-banking transaction. This study is the first of its kind that has extended the application of the TTAT framework into the study of e-banking transactions. The study serves as a practical tool that will enable the banks in their quest to assess customers’ restriction/aversion towards the use of Fintech while ensuring sustainable growth of e-banking transactions in an emerging economy context. The study is limited to only banking institutions in Ghana without considering other players in the financial sub-sector. Future research direction has been suggested in the concluding part of the paper.Abdul Bashiru JibrilMichael Adu KwartengRaphael Kwaku BotchwayJürgen BodeMiloslava ChovancovaTaylor & Francis Grouparticleonline identity thefte-banking transactiontechnology threat avoidance theorybank customerssub-saharan africadeveloping countryghanaBusinessHF5001-6182Management. Industrial managementHD28-70ENCogent Business & Management, Vol 7, Iss 1 (2020)
institution DOAJ
collection DOAJ
language EN
topic online identity theft
e-banking transaction
technology threat avoidance theory
bank customers
sub-saharan africa
developing country
ghana
Business
HF5001-6182
Management. Industrial management
HD28-70
spellingShingle online identity theft
e-banking transaction
technology threat avoidance theory
bank customers
sub-saharan africa
developing country
ghana
Business
HF5001-6182
Management. Industrial management
HD28-70
Abdul Bashiru Jibril
Michael Adu Kwarteng
Raphael Kwaku Botchway
Jürgen Bode
Miloslava Chovancova
The impact of online identity theft on customers’ willingness to engage in e-banking transaction in Ghana: A technology threat avoidance theory
description Until recently, studies regarding e-banking transactions have focused more on motivational factors that trigger the intention to accept and use the e-banking transaction, rather than the de-motivational factors that propel the action. However, in the developing countries like Sub-Sahara economies, the factors associated with the former have not been explored and are still rudimentary in the literature. Drawing from the Technology Threat Avoidance Theory (TTAT), the study seeks to examine the impact of online identity theft on customers’ willingness to engage in e-banking transactions in Ghana. A quantitative survey of 393 valid responses from retail bank customers amongst two leading commercial banks in Ghana for the analyses. Results from the PLS-SEM showed that the research constructs; perceived online identity theft’ positively and significantly predict “fear of financial loss”, “fear of reputational damage”, and “security and privacy concern” whilst the former has a negative mediated-relationship between perceived online identity theft and the intention to engage in e-banking transaction. This study is the first of its kind that has extended the application of the TTAT framework into the study of e-banking transactions. The study serves as a practical tool that will enable the banks in their quest to assess customers’ restriction/aversion towards the use of Fintech while ensuring sustainable growth of e-banking transactions in an emerging economy context. The study is limited to only banking institutions in Ghana without considering other players in the financial sub-sector. Future research direction has been suggested in the concluding part of the paper.
format article
author Abdul Bashiru Jibril
Michael Adu Kwarteng
Raphael Kwaku Botchway
Jürgen Bode
Miloslava Chovancova
author_facet Abdul Bashiru Jibril
Michael Adu Kwarteng
Raphael Kwaku Botchway
Jürgen Bode
Miloslava Chovancova
author_sort Abdul Bashiru Jibril
title The impact of online identity theft on customers’ willingness to engage in e-banking transaction in Ghana: A technology threat avoidance theory
title_short The impact of online identity theft on customers’ willingness to engage in e-banking transaction in Ghana: A technology threat avoidance theory
title_full The impact of online identity theft on customers’ willingness to engage in e-banking transaction in Ghana: A technology threat avoidance theory
title_fullStr The impact of online identity theft on customers’ willingness to engage in e-banking transaction in Ghana: A technology threat avoidance theory
title_full_unstemmed The impact of online identity theft on customers’ willingness to engage in e-banking transaction in Ghana: A technology threat avoidance theory
title_sort impact of online identity theft on customers’ willingness to engage in e-banking transaction in ghana: a technology threat avoidance theory
publisher Taylor & Francis Group
publishDate 2020
url https://doaj.org/article/36801c29512d49b2a1e8f0e4d7ceceef
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