Customer service vs. Patient care
In a competitive market where financial resources are limited, many of the popular approaches to improving the patient experience involve large capital investments in such things as hotel style amenities and expensive technology. The author argues that marketing based on a model of the patient as a...
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| Autor principal: | |
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| Formato: | article |
| Lenguaje: | EN |
| Publicado: |
The Beryl Institute
2014
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| Materias: | |
| Acceso en línea: | https://doaj.org/article/3681128d511b4ff986c61b93c4075544 |
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