Exploring the direct and indirect effects of elite influence on public opinion

Political elites both respond to public opinion and influence it. Elite policy messages can shape individual policy attitudes, but the extent to which they do is difficult to measure in a dynamic information environment. Furthermore, policy messages are not absorbed in isolation, but spread through...

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Autores principales: Lauren Ratliff Santoro, Elias Assaf, Robert M. Bond, Skyler J. Cranmer, Eloise E. Kaizar, David J. Sivakoff
Formato: article
Lenguaje:EN
Publicado: Public Library of Science (PLoS) 2021
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Acceso en línea:https://doaj.org/article/36b6b9c7323b4594b375e0316f6de5c3
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spelling oai:doaj.org-article:36b6b9c7323b4594b375e0316f6de5c32021-11-25T06:19:29ZExploring the direct and indirect effects of elite influence on public opinion1932-6203https://doaj.org/article/36b6b9c7323b4594b375e0316f6de5c32021-01-01T00:00:00Zhttps://www.ncbi.nlm.nih.gov/pmc/articles/PMC8604325/?tool=EBIhttps://doaj.org/toc/1932-6203Political elites both respond to public opinion and influence it. Elite policy messages can shape individual policy attitudes, but the extent to which they do is difficult to measure in a dynamic information environment. Furthermore, policy messages are not absorbed in isolation, but spread through the social networks in which individuals are embedded, and their effects must be evaluated in light of how they spread across social environments. Using a sample of 358 participants across thirty student organizations at a large Midwestern research university, we experimentally investigate how real social groups consume and share elite information when evaluating a relatively unfamiliar policy area. We find a significant, direct effect of elite policy messages on individuals’ policy attitudes. However, we find no evidence that policy attitudes are impacted indirectly by elite messages filtered through individuals’ social networks. Results illustrate the power of elite influence over public opinion.Lauren Ratliff SantoroElias AssafRobert M. BondSkyler J. CranmerEloise E. KaizarDavid J. SivakoffPublic Library of Science (PLoS)articleMedicineRScienceQENPLoS ONE, Vol 16, Iss 11 (2021)
institution DOAJ
collection DOAJ
language EN
topic Medicine
R
Science
Q
spellingShingle Medicine
R
Science
Q
Lauren Ratliff Santoro
Elias Assaf
Robert M. Bond
Skyler J. Cranmer
Eloise E. Kaizar
David J. Sivakoff
Exploring the direct and indirect effects of elite influence on public opinion
description Political elites both respond to public opinion and influence it. Elite policy messages can shape individual policy attitudes, but the extent to which they do is difficult to measure in a dynamic information environment. Furthermore, policy messages are not absorbed in isolation, but spread through the social networks in which individuals are embedded, and their effects must be evaluated in light of how they spread across social environments. Using a sample of 358 participants across thirty student organizations at a large Midwestern research university, we experimentally investigate how real social groups consume and share elite information when evaluating a relatively unfamiliar policy area. We find a significant, direct effect of elite policy messages on individuals’ policy attitudes. However, we find no evidence that policy attitudes are impacted indirectly by elite messages filtered through individuals’ social networks. Results illustrate the power of elite influence over public opinion.
format article
author Lauren Ratliff Santoro
Elias Assaf
Robert M. Bond
Skyler J. Cranmer
Eloise E. Kaizar
David J. Sivakoff
author_facet Lauren Ratliff Santoro
Elias Assaf
Robert M. Bond
Skyler J. Cranmer
Eloise E. Kaizar
David J. Sivakoff
author_sort Lauren Ratliff Santoro
title Exploring the direct and indirect effects of elite influence on public opinion
title_short Exploring the direct and indirect effects of elite influence on public opinion
title_full Exploring the direct and indirect effects of elite influence on public opinion
title_fullStr Exploring the direct and indirect effects of elite influence on public opinion
title_full_unstemmed Exploring the direct and indirect effects of elite influence on public opinion
title_sort exploring the direct and indirect effects of elite influence on public opinion
publisher Public Library of Science (PLoS)
publishDate 2021
url https://doaj.org/article/36b6b9c7323b4594b375e0316f6de5c3
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AT eloiseekaizar exploringthedirectandindirecteffectsofeliteinfluenceonpublicopinion
AT davidjsivakoff exploringthedirectandindirecteffectsofeliteinfluenceonpublicopinion
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