The Effect of Sharia Marketing Strategy and Member Value toward Member Satisfactionat Ksu BMT Al-Muhajirin Toili Banggai Central Sulawesi

Purpose: This study aims to determine the effect of sharia marketing strategy and member value toward member satisfaction at KSU BMT Al-Muhajirin Toili Banggai, Central Sulawesi. The objects of this research were members of the BMT with a population of 1000 members, and the samples taken were 30 mem...

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Autores principales:	Lilit Biati, Risnawati Risnawati
Formato:	article
Lenguaje:	EN ID
Publicado:	Institut Agama Islam Negeri (IAIN) Curup 2021
Materias:	sharia marketing strategy, member value, member satisfaction Islam BP1-253 Economics as a science HB71-74
Acceso en línea:	https://doaj.org/article/36feffe18739418d9e9eb49c38ddfed0
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spelling	oai:doaj.org-article:36feffe18739418d9e9eb49c38ddfed02021-11-10T22:51:48ZThe Effect of Sharia Marketing Strategy and Member Value toward Member Satisfactionat Ksu BMT Al-Muhajirin Toili Banggai Central Sulawesi2548-23432548-310210.29240/alfalah.v6i1.2631https://doaj.org/article/36feffe18739418d9e9eb49c38ddfed02021-06-01T00:00:00Zhttp://journal.iaincurup.ac.id/index.php/alfalah/article/view/2631https://doaj.org/toc/2548-2343https://doaj.org/toc/2548-3102Purpose: This study aims to determine the effect of sharia marketing strategy and member value toward member satisfaction at KSU BMT Al-Muhajirin Toili Banggai, Central Sulawesi. The objects of this research were members of the BMT with a population of 1000 members, and the samples taken were 30 members. This study aims to determine the extent of the influence of Islamic Marketing Strategy and Member Value on Member Satisfaction at KSU BMT Al-Muhajirin Toili Banggai Central Sulawesi simultaneously and partially. Design/Method/Approach: This study used quantitative analysis methods with multiple linear regression tests with hypothesis testing with the help of SPSS 23.0. Findings: The results of this study are: 1) Sharia marketing strategy (X1) significantly has an effect on customer satisfaction (Y); 2) The value of members (X2) significantly has no effect on customer satisfaction (Y); 3) Sharia marketing strategy (X1) and member value (X2) has a significant effect on member satisfaction (Y) at KSU BMT Al-Muhajirin Toili Banggai, Central Sulawesi simultaneously. Originality/Values: Therefore, the research conclusions are: 1) Sharia marketing strategy (X1) of KSU BMT Al-Muhajirin Toili Banggai Central Sulawesi is one of the factors that affect the satisfaction of prospective members. The better the marketing strategy used, the more interested people will be to become members of KSU BMT Al-Muhajirin Toili Banggai, Central Sulawesi; 2) the value of members (X2) does not affect the satisfaction of the community; this is because the value given is purely from the heart of the community and there are other factors that affect the satisfaction of members; 3) The marketing strategy of sharia (X1)) and member value (X2)) are dominant variable to satisfaction of prospective members of KSU BMT Al-Muhajirin Toili Banggai, Central Sulawesi.Lilit BiatiRisnawati RisnawatiInstitut Agama Islam Negeri (IAIN) Curuparticlesharia marketing strategy, member value, member satisfactionIslamBP1-253Economics as a scienceHB71-74ENIDAl-Falah: Journal of Islamic Economics, Vol 6, Iss 1, Pp 125-136 (2021)
institution	DOAJ
collection	DOAJ
language	EN ID
topic	sharia marketing strategy, member value, member satisfaction Islam BP1-253 Economics as a science HB71-74
spellingShingle	sharia marketing strategy, member value, member satisfaction Islam BP1-253 Economics as a science HB71-74 Lilit Biati Risnawati Risnawati The Effect of Sharia Marketing Strategy and Member Value toward Member Satisfactionat Ksu BMT Al-Muhajirin Toili Banggai Central Sulawesi
description	Purpose: This study aims to determine the effect of sharia marketing strategy and member value toward member satisfaction at KSU BMT Al-Muhajirin Toili Banggai, Central Sulawesi. The objects of this research were members of the BMT with a population of 1000 members, and the samples taken were 30 members. This study aims to determine the extent of the influence of Islamic Marketing Strategy and Member Value on Member Satisfaction at KSU BMT Al-Muhajirin Toili Banggai Central Sulawesi simultaneously and partially. Design/Method/Approach: This study used quantitative analysis methods with multiple linear regression tests with hypothesis testing with the help of SPSS 23.0. Findings: The results of this study are: 1) Sharia marketing strategy (X1) significantly has an effect on customer satisfaction (Y); 2) The value of members (X2) significantly has no effect on customer satisfaction (Y); 3) Sharia marketing strategy (X1) and member value (X2) has a significant effect on member satisfaction (Y) at KSU BMT Al-Muhajirin Toili Banggai, Central Sulawesi simultaneously. Originality/Values: Therefore, the research conclusions are: 1) Sharia marketing strategy (X1) of KSU BMT Al-Muhajirin Toili Banggai Central Sulawesi is one of the factors that affect the satisfaction of prospective members. The better the marketing strategy used, the more interested people will be to become members of KSU BMT Al-Muhajirin Toili Banggai, Central Sulawesi; 2) the value of members (X2) does not affect the satisfaction of the community; this is because the value given is purely from the heart of the community and there are other factors that affect the satisfaction of members; 3) The marketing strategy of sharia (X1)) and member value (X2)) are dominant variable to satisfaction of prospective members of KSU BMT Al-Muhajirin Toili Banggai, Central Sulawesi.
format	article
author	Lilit Biati Risnawati Risnawati
author_facet	Lilit Biati Risnawati Risnawati
author_sort	Lilit Biati
title	The Effect of Sharia Marketing Strategy and Member Value toward Member Satisfactionat Ksu BMT Al-Muhajirin Toili Banggai Central Sulawesi
title_short	The Effect of Sharia Marketing Strategy and Member Value toward Member Satisfactionat Ksu BMT Al-Muhajirin Toili Banggai Central Sulawesi
title_full	The Effect of Sharia Marketing Strategy and Member Value toward Member Satisfactionat Ksu BMT Al-Muhajirin Toili Banggai Central Sulawesi
title_fullStr	The Effect of Sharia Marketing Strategy and Member Value toward Member Satisfactionat Ksu BMT Al-Muhajirin Toili Banggai Central Sulawesi
title_full_unstemmed	The Effect of Sharia Marketing Strategy and Member Value toward Member Satisfactionat Ksu BMT Al-Muhajirin Toili Banggai Central Sulawesi
title_sort	effect of sharia marketing strategy and member value toward member satisfactionat ksu bmt al-muhajirin toili banggai central sulawesi
publisher	Institut Agama Islam Negeri (IAIN) Curup
publishDate	2021
url	https://doaj.org/article/36feffe18739418d9e9eb49c38ddfed0
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The Effect of Sharia Marketing Strategy and Member Value toward Member Satisfactionat Ksu BMT Al-Muhajirin Toili Banggai Central Sulawesi

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