Understanding international perceptions of the severity of harmful content online.

Online social media platforms constantly struggle with harmful content such as misinformation and violence, but how to effectively moderate and prioritize such content for billions of global users with different backgrounds and values presents a challenge. Through an international survey with 1,696...

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Autores principales: Jialun Aaron Jiang, Morgan Klaus Scheuerman, Casey Fiesler, Jed R Brubaker
Formato: article
Lenguaje:EN
Publicado: Public Library of Science (PLoS) 2021
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Acceso en línea:https://doaj.org/article/3777fb3bcc07409e9e54cbe20eda619d
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spelling oai:doaj.org-article:3777fb3bcc07409e9e54cbe20eda619d2021-12-02T20:19:24ZUnderstanding international perceptions of the severity of harmful content online.1932-620310.1371/journal.pone.0256762https://doaj.org/article/3777fb3bcc07409e9e54cbe20eda619d2021-01-01T00:00:00Zhttps://doi.org/10.1371/journal.pone.0256762https://doaj.org/toc/1932-6203Online social media platforms constantly struggle with harmful content such as misinformation and violence, but how to effectively moderate and prioritize such content for billions of global users with different backgrounds and values presents a challenge. Through an international survey with 1,696 internet users across 8 different countries across the world, this empirical study examines how international users perceive harmful content online and the similarities and differences in their perceptions. We found that across countries, the perceived severity consistently followed an exponential growth as the harmful content became more severe, but what harmful content were perceived as more or less severe varied significantly. Our results challenge platform content moderation's status quo of using a one-size-fits-all approach to govern international users, and provide guidance on how platforms may wish to prioritize and customize their moderation of harmful content.Jialun Aaron JiangMorgan Klaus ScheuermanCasey FieslerJed R BrubakerPublic Library of Science (PLoS)articleMedicineRScienceQENPLoS ONE, Vol 16, Iss 8, p e0256762 (2021)
institution DOAJ
collection DOAJ
language EN
topic Medicine
R
Science
Q
spellingShingle Medicine
R
Science
Q
Jialun Aaron Jiang
Morgan Klaus Scheuerman
Casey Fiesler
Jed R Brubaker
Understanding international perceptions of the severity of harmful content online.
description Online social media platforms constantly struggle with harmful content such as misinformation and violence, but how to effectively moderate and prioritize such content for billions of global users with different backgrounds and values presents a challenge. Through an international survey with 1,696 internet users across 8 different countries across the world, this empirical study examines how international users perceive harmful content online and the similarities and differences in their perceptions. We found that across countries, the perceived severity consistently followed an exponential growth as the harmful content became more severe, but what harmful content were perceived as more or less severe varied significantly. Our results challenge platform content moderation's status quo of using a one-size-fits-all approach to govern international users, and provide guidance on how platforms may wish to prioritize and customize their moderation of harmful content.
format article
author Jialun Aaron Jiang
Morgan Klaus Scheuerman
Casey Fiesler
Jed R Brubaker
author_facet Jialun Aaron Jiang
Morgan Klaus Scheuerman
Casey Fiesler
Jed R Brubaker
author_sort Jialun Aaron Jiang
title Understanding international perceptions of the severity of harmful content online.
title_short Understanding international perceptions of the severity of harmful content online.
title_full Understanding international perceptions of the severity of harmful content online.
title_fullStr Understanding international perceptions of the severity of harmful content online.
title_full_unstemmed Understanding international perceptions of the severity of harmful content online.
title_sort understanding international perceptions of the severity of harmful content online.
publisher Public Library of Science (PLoS)
publishDate 2021
url https://doaj.org/article/3777fb3bcc07409e9e54cbe20eda619d
work_keys_str_mv AT jialunaaronjiang understandinginternationalperceptionsoftheseverityofharmfulcontentonline
AT morganklausscheuerman understandinginternationalperceptionsoftheseverityofharmfulcontentonline
AT caseyfiesler understandinginternationalperceptionsoftheseverityofharmfulcontentonline
AT jedrbrubaker understandinginternationalperceptionsoftheseverityofharmfulcontentonline
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