Consumer Preferences for Cheese with Focus on Food Safety—A Segmentation Analysis

This research work analyzes Albanian urban consumer preferences and purchasing behavior related to cheese, focusing on food safety and related attributes, including origin, packaging, and certification. This paper is based on a structured survey targeting urban consumers. The analysis consists of a...

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Autores principales:	Edvin Zhllima, Gentjan Mehmeti, Drini Imami
Formato:	article
Lenguaje:	EN
Publicado:	MDPI AG 2021
Materias:	consumer preferences packaging cheese two-step cluster analysis Albania Environmental effects of industries and plants TD194-195 Renewable energy sources TJ807-830 Environmental sciences GE1-350
Acceso en línea:	https://doaj.org/article/37939e80a27644018ae0188cf5677ac4
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id	oai:doaj.org-article:37939e80a27644018ae0188cf5677ac4
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spelling	oai:doaj.org-article:37939e80a27644018ae0188cf5677ac42021-11-25T19:01:45ZConsumer Preferences for Cheese with Focus on Food Safety—A Segmentation Analysis10.3390/su1322125242071-1050https://doaj.org/article/37939e80a27644018ae0188cf5677ac42021-11-01T00:00:00Zhttps://www.mdpi.com/2071-1050/13/22/12524https://doaj.org/toc/2071-1050This research work analyzes Albanian urban consumer preferences and purchasing behavior related to cheese, focusing on food safety and related attributes, including origin, packaging, and certification. This paper is based on a structured survey targeting urban consumers. The analysis consists of a two-step cluster and descriptive statistics. The clustering was based on key sociodemographic variables, namely, gender, education, and age. The results show that the local cheese is preferred to imported cheese, and the main sources of food safety guarantee are the producer name/brand and knowing the seller. Most consumers across all five identified clusters preferred buying unpacked cheese to packed cheese. The cluster of educated female consumers preferred to buy cheese mainly in supermarkets compared to other clusters that preferred convenience shops. Consumer clusters with a university education appeared to be more informed about both HACCP and ISO compared to other (less educated) consumer clusters. Low trust in state institutions to guarantee food safety calls for the need to strengthen their capacities, professionalism, and awareness engagement with consumers.Edvin ZhllimaGentjan MehmetiDrini ImamiMDPI AGarticleconsumer preferencespackagingcheesetwo-step cluster analysisAlbaniaEnvironmental effects of industries and plantsTD194-195Renewable energy sourcesTJ807-830Environmental sciencesGE1-350ENSustainability, Vol 13, Iss 12524, p 12524 (2021)
institution	DOAJ
collection	DOAJ
language	EN
topic	consumer preferences packaging cheese two-step cluster analysis Albania Environmental effects of industries and plants TD194-195 Renewable energy sources TJ807-830 Environmental sciences GE1-350
spellingShingle	consumer preferences packaging cheese two-step cluster analysis Albania Environmental effects of industries and plants TD194-195 Renewable energy sources TJ807-830 Environmental sciences GE1-350 Edvin Zhllima Gentjan Mehmeti Drini Imami Consumer Preferences for Cheese with Focus on Food Safety—A Segmentation Analysis
description	This research work analyzes Albanian urban consumer preferences and purchasing behavior related to cheese, focusing on food safety and related attributes, including origin, packaging, and certification. This paper is based on a structured survey targeting urban consumers. The analysis consists of a two-step cluster and descriptive statistics. The clustering was based on key sociodemographic variables, namely, gender, education, and age. The results show that the local cheese is preferred to imported cheese, and the main sources of food safety guarantee are the producer name/brand and knowing the seller. Most consumers across all five identified clusters preferred buying unpacked cheese to packed cheese. The cluster of educated female consumers preferred to buy cheese mainly in supermarkets compared to other clusters that preferred convenience shops. Consumer clusters with a university education appeared to be more informed about both HACCP and ISO compared to other (less educated) consumer clusters. Low trust in state institutions to guarantee food safety calls for the need to strengthen their capacities, professionalism, and awareness engagement with consumers.
format	article
author	Edvin Zhllima Gentjan Mehmeti Drini Imami
author_facet	Edvin Zhllima Gentjan Mehmeti Drini Imami
author_sort	Edvin Zhllima
title	Consumer Preferences for Cheese with Focus on Food Safety—A Segmentation Analysis
title_short	Consumer Preferences for Cheese with Focus on Food Safety—A Segmentation Analysis
title_full	Consumer Preferences for Cheese with Focus on Food Safety—A Segmentation Analysis
title_fullStr	Consumer Preferences for Cheese with Focus on Food Safety—A Segmentation Analysis
title_full_unstemmed	Consumer Preferences for Cheese with Focus on Food Safety—A Segmentation Analysis
title_sort	consumer preferences for cheese with focus on food safety—a segmentation analysis
publisher	MDPI AG
publishDate	2021
url	https://doaj.org/article/37939e80a27644018ae0188cf5677ac4
work_keys_str_mv	AT edvinzhllima consumerpreferencesforcheesewithfocusonfoodsafetyasegmentationanalysis AT gentjanmehmeti consumerpreferencesforcheesewithfocusonfoodsafetyasegmentationanalysis AT driniimami consumerpreferencesforcheesewithfocusonfoodsafetyasegmentationanalysis
_version_	1718410394605715456

Consumer Preferences for Cheese with Focus on Food Safety—A Segmentation Analysis

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