Postmodernist marketing
The traits of postmodernist communication with consumers are based on the transmission of postmodernist concepts in the area of marketing and communication with consumers. The paper offers an overview of the basic semiological points of interpretation of commercial messages, especially the semiotic...
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| Format: | article |
| Langue: | EN FR SR |
| Publié: |
University of Belgrade
2016
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| Accès en ligne: | https://doaj.org/article/37b42c6b2792488e9c1beee5cec434a5 |
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