COMPENSATING FOR THE IMMATERIAL. A LEXICAL AND SEMANTIC ANALYSIS OF AMERICAN BANK SLOGANS

The aim of this paper is to conduct a lexical and semantic analysis of bank slogans in order to shed light on how the immaterial character of financial services as well as the channel of communication – in this instance the Internet – influence the choice of vocabulary. We chose to focus on the case...

Descripción completa

Guardado en:

Detalles Bibliográficos
Autor principal:	Bogdan Veche
Formato:	article
Lenguaje:	DE EN FR IT
Publicado:	University of Oradea 2021
Materias:	slogan; online advertising; American banks; lexical analysis, semantic analysis Business HF5001-6182 Finance HG1-9999
Acceso en línea:	https://doaj.org/article/37e88dd224f546f0af434f05c9bab876
Etiquetas:	Agregar Etiqueta Sin Etiquetas, Sea el primero en etiquetar este registro!

id	oai:doaj.org-article:37e88dd224f546f0af434f05c9bab876
record_format	dspace
spelling	oai:doaj.org-article:37e88dd224f546f0af434f05c9bab8762021-11-09T19:46:15ZCOMPENSATING FOR THE IMMATERIAL. A LEXICAL AND SEMANTIC ANALYSIS OF AMERICAN BANK SLOGANS1222-569X1582-5450https://doaj.org/article/37e88dd224f546f0af434f05c9bab8762021-07-01T00:00:00Zhttp://anale.steconomiceuoradea.ro/volume/2021/n1/037.pdfhttps://doaj.org/toc/1222-569Xhttps://doaj.org/toc/1582-5450The aim of this paper is to conduct a lexical and semantic analysis of bank slogans in order to shed light on how the immaterial character of financial services as well as the channel of communication – in this instance the Internet – influence the choice of vocabulary. We chose to focus on the case of the United States of America as there is an online index of over five thousand existing banks with links to their websites if they have a presence online. This allowed us to create a database of over fourteen hundred slogans from as many banks. The methodology, described in the first part of the study, relies on empirical research and content analysis with the help of online tools used to generate a word count based on our sample. The results obtained were presented as bar charts showing groups of words and their number of occurrences in descending order. This allowed to highlight meaningful word clusters and to identify the lexical and semantic patterns of American bank slogans. The findings reveal a small cluster of words (including determiners, conjunctions and prepositions) with an occurrence rate superior to 1%, sufficient, however, to establish the main semantic patterns further supported and enriched by the analysis of two more clusters (0.5%-1% and 0.2%-0.5%). It becomes apparent that, through this form of asynchronous communication, American banks seek to compensate for the immateriality of the service provided by using slogans which help establish their identity within the community they serve and humanize the banking experience through the creation of a meaningful relationship with their (potential) customers.Bogdan VecheUniversity of Oradeaarticleslogan; online advertising; American banks; lexical analysis, semantic analysisBusinessHF5001-6182FinanceHG1-9999DEENFRITAnnals of the University of Oradea: Economic Science, Vol 30, Iss 1, Pp 336-343 (2021)
institution	DOAJ
collection	DOAJ
language	DE EN FR IT
topic	slogan; online advertising; American banks; lexical analysis, semantic analysis Business HF5001-6182 Finance HG1-9999
spellingShingle	slogan; online advertising; American banks; lexical analysis, semantic analysis Business HF5001-6182 Finance HG1-9999 Bogdan Veche COMPENSATING FOR THE IMMATERIAL. A LEXICAL AND SEMANTIC ANALYSIS OF AMERICAN BANK SLOGANS
description	The aim of this paper is to conduct a lexical and semantic analysis of bank slogans in order to shed light on how the immaterial character of financial services as well as the channel of communication – in this instance the Internet – influence the choice of vocabulary. We chose to focus on the case of the United States of America as there is an online index of over five thousand existing banks with links to their websites if they have a presence online. This allowed us to create a database of over fourteen hundred slogans from as many banks. The methodology, described in the first part of the study, relies on empirical research and content analysis with the help of online tools used to generate a word count based on our sample. The results obtained were presented as bar charts showing groups of words and their number of occurrences in descending order. This allowed to highlight meaningful word clusters and to identify the lexical and semantic patterns of American bank slogans. The findings reveal a small cluster of words (including determiners, conjunctions and prepositions) with an occurrence rate superior to 1%, sufficient, however, to establish the main semantic patterns further supported and enriched by the analysis of two more clusters (0.5%-1% and 0.2%-0.5%). It becomes apparent that, through this form of asynchronous communication, American banks seek to compensate for the immateriality of the service provided by using slogans which help establish their identity within the community they serve and humanize the banking experience through the creation of a meaningful relationship with their (potential) customers.
format	article
author	Bogdan Veche
author_facet	Bogdan Veche
author_sort	Bogdan Veche
title	COMPENSATING FOR THE IMMATERIAL. A LEXICAL AND SEMANTIC ANALYSIS OF AMERICAN BANK SLOGANS
title_short	COMPENSATING FOR THE IMMATERIAL. A LEXICAL AND SEMANTIC ANALYSIS OF AMERICAN BANK SLOGANS
title_full	COMPENSATING FOR THE IMMATERIAL. A LEXICAL AND SEMANTIC ANALYSIS OF AMERICAN BANK SLOGANS
title_fullStr	COMPENSATING FOR THE IMMATERIAL. A LEXICAL AND SEMANTIC ANALYSIS OF AMERICAN BANK SLOGANS
title_full_unstemmed	COMPENSATING FOR THE IMMATERIAL. A LEXICAL AND SEMANTIC ANALYSIS OF AMERICAN BANK SLOGANS
title_sort	compensating for the immaterial. a lexical and semantic analysis of american bank slogans
publisher	University of Oradea
publishDate	2021
url	https://doaj.org/article/37e88dd224f546f0af434f05c9bab876
work_keys_str_mv	AT bogdanveche compensatingfortheimmaterialalexicalandsemanticanalysisofamericanbankslogans
_version_	1718440827650310144

COMPENSATING FOR THE IMMATERIAL. A LEXICAL AND SEMANTIC ANALYSIS OF AMERICAN BANK SLOGANS

Ejemplares similares