Accessible, Sustainable Outreach: New Priorities for an Online Orientation Program
When paradigm-shifting events like the COVID-19 pandemic disrupt planning, as usual, libraries must rethink how they conduct traditional marketing and outreach activities like new student orientations. At Trinity University’s Coates Library, the traditional in-person orientation shifted to an asy...
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| Autores principales: | , |
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| Formato: | article |
| Lenguaje: | EN |
| Publicado: |
Marketing Libraries Journal
2021
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| Materias: | |
| Acceso en línea: | https://doaj.org/article/38116d5067b84512a50ab9399752ae9b |
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| Sumario: | When paradigm-shifting events like the COVID-19 pandemic disrupt
planning, as usual, libraries must rethink how they conduct traditional marketing and
outreach activities like new student orientations. At Trinity University’s Coates
Library, the traditional in-person orientation shifted to an asynchronous, online
format. This article will detail how this change led to the development of new and
reusable digital content for sustainable teaching and outreach, prioritized
accessibility, and offered an alternative means of program assessment. Further, these
changes provided an opportunity to reexamine some of the library’s previous goals
and methods for first-year student outreach. |
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