Accessible, Sustainable Outreach: New Priorities for an Online Orientation Program

When paradigm-shifting events like the COVID-19 pandemic disrupt planning, as usual, libraries must rethink how they conduct traditional marketing and outreach activities like new student orientations. At Trinity University’s Coates Library, the traditional in-person orientation shifted to an asy...

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Autores principales:	Hoelscher, Colleen E., Graf, Anne Jumonville
Formato:	article
Lenguaje:	EN
Publicado:	Marketing Libraries Journal 2021
Materias:	new student orientation covid-19 accessibility asynchronous virtual outreach Bibliography. Library science. Information resources Z
Acceso en línea:	https://doaj.org/article/38116d5067b84512a50ab9399752ae9b
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spelling	oai:doaj.org-article:38116d5067b84512a50ab9399752ae9b2021-11-11T14:14:57ZAccessible, Sustainable Outreach: New Priorities for an Online Orientation Program2475-8116https://doaj.org/article/38116d5067b84512a50ab9399752ae9b2021-11-01T00:00:00Zhttps://journal.marketinglibraries.org/fall2021/07_MLJv5i2.pdfhttps://doaj.org/toc/2475-8116When paradigm-shifting events like the COVID-19 pandemic disrupt planning, as usual, libraries must rethink how they conduct traditional marketing and outreach activities like new student orientations. At Trinity University’s Coates Library, the traditional in-person orientation shifted to an asynchronous, online format. This article will detail how this change led to the development of new and reusable digital content for sustainable teaching and outreach, prioritized accessibility, and offered an alternative means of program assessment. Further, these changes provided an opportunity to reexamine some of the library’s previous goals and methods for first-year student outreach.Hoelscher, Colleen E. Graf, Anne Jumonville Marketing Libraries Journalarticlenew student orientationcovid-19accessibilityasynchronousvirtual outreachBibliography. Library science. Information resourcesZENMarketing Libraries Journal, Vol 5, Iss 2, Pp 96-121 (2021)
institution	DOAJ
collection	DOAJ
language	EN
topic	new student orientation covid-19 accessibility asynchronous virtual outreach Bibliography. Library science. Information resources Z
spellingShingle	new student orientation covid-19 accessibility asynchronous virtual outreach Bibliography. Library science. Information resources Z Hoelscher, Colleen E. Graf, Anne Jumonville Accessible, Sustainable Outreach: New Priorities for an Online Orientation Program
description	When paradigm-shifting events like the COVID-19 pandemic disrupt planning, as usual, libraries must rethink how they conduct traditional marketing and outreach activities like new student orientations. At Trinity University’s Coates Library, the traditional in-person orientation shifted to an asynchronous, online format. This article will detail how this change led to the development of new and reusable digital content for sustainable teaching and outreach, prioritized accessibility, and offered an alternative means of program assessment. Further, these changes provided an opportunity to reexamine some of the library’s previous goals and methods for first-year student outreach.
format	article
author	Hoelscher, Colleen E. Graf, Anne Jumonville
author_facet	Hoelscher, Colleen E. Graf, Anne Jumonville
author_sort	Hoelscher, Colleen E.
title	Accessible, Sustainable Outreach: New Priorities for an Online Orientation Program
title_short	Accessible, Sustainable Outreach: New Priorities for an Online Orientation Program
title_full	Accessible, Sustainable Outreach: New Priorities for an Online Orientation Program
title_fullStr	Accessible, Sustainable Outreach: New Priorities for an Online Orientation Program
title_full_unstemmed	Accessible, Sustainable Outreach: New Priorities for an Online Orientation Program
title_sort	accessible, sustainable outreach: new priorities for an online orientation program
publisher	Marketing Libraries Journal
publishDate	2021
url	https://doaj.org/article/38116d5067b84512a50ab9399752ae9b
work_keys_str_mv	AT hoelschercolleene accessiblesustainableoutreachnewprioritiesforanonlineorientationprogram AT grafannejumonville accessiblesustainableoutreachnewprioritiesforanonlineorientationprogram
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Accessible, Sustainable Outreach: New Priorities for an Online Orientation Program

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