South African Generation Y students’ intention towards ecopreneurship

Orientation: It has been argued that the solution to the deteriorating state of the natural environment should not simply be one of regulation but rather of innovation. As such, entrepreneurship or, more specifically, ecopreneurship has been identified as a possible solution. Research purpose: This...

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Autores principales:	Carmen Strydom, Natanya Meyer, Costa Synodinos
Formato:	article
Lenguaje:	EN
Publicado:	AOSIS 2021
Materias:	ecopreneurship ecopreneur green entrepreneurship entrepreneurship intention environment generation y south africa Management. Industrial management HD28-70 Business HF5001-6182
Acceso en línea:	https://doaj.org/article/382eecfbcec74693aa835e8271ccab82
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spelling	oai:doaj.org-article:382eecfbcec74693aa835e8271ccab822021-11-24T07:29:05ZSouth African Generation Y students’ intention towards ecopreneurship2413-19031684-199910.4102/ac.v21i1.910https://doaj.org/article/382eecfbcec74693aa835e8271ccab822021-10-01T00:00:00Zhttps://actacommercii.co.za/index.php/acta/article/view/910https://doaj.org/toc/2413-1903https://doaj.org/toc/1684-1999Orientation: It has been argued that the solution to the deteriorating state of the natural environment should not simply be one of regulation but rather of innovation. As such, entrepreneurship or, more specifically, ecopreneurship has been identified as a possible solution. Research purpose: This study’s primary objective was to determine Generation Y students’ intention towards becoming ecopreneurs within the context of South Africa. Motivation of study: Research regarding ecopreneurship is still scarce within academic literature both globally and in South Africa. This study aims to address this research gap. Research design, approach and method: A quantitative research approach was followed using a descriptive, cross-sectional research design. A structured questionnaire was used to collect data from 522 students across three Higher Education Institutions in South Africa. The statistical analysis used to analyse the collected data included exploratory factor analysis, descriptive analysis, and correlation analysis. Main findings: This study’s findings indicate that university students belonging to the Generation Y cohort in South Africa display positive intentions towards becoming ecopreneurs. The students’ intentions were, however, lower than their reported knowledge and concern for the environment. All constructs used yielded positive results, albeit to varying degrees and a positive correlation between them were noted. Practical/managerial implications: Generation Y university students in South Africa display positive intentions towards becoming ecopreneurs. Thus, support to assist them in starting such ventures should be prioritised by incubation programmes and governments funding opportunities. Contribution/value-add: This study contributes to the existing literature on entrepreneurship, ecopreneurship, environmentalism and Generation Y students in the South African context.Carmen StrydomNatanya MeyerCosta SynodinosAOSISarticleecopreneurshipecopreneurgreen entrepreneurshipentrepreneurshipintentionenvironmentgeneration ysouth africaManagement. Industrial managementHD28-70BusinessHF5001-6182ENActa Commercii, Vol 21, Iss 1, Pp e1-e12 (2021)
institution	DOAJ
collection	DOAJ
language	EN
topic	ecopreneurship ecopreneur green entrepreneurship entrepreneurship intention environment generation y south africa Management. Industrial management HD28-70 Business HF5001-6182
spellingShingle	ecopreneurship ecopreneur green entrepreneurship entrepreneurship intention environment generation y south africa Management. Industrial management HD28-70 Business HF5001-6182 Carmen Strydom Natanya Meyer Costa Synodinos South African Generation Y students’ intention towards ecopreneurship
description	Orientation: It has been argued that the solution to the deteriorating state of the natural environment should not simply be one of regulation but rather of innovation. As such, entrepreneurship or, more specifically, ecopreneurship has been identified as a possible solution. Research purpose: This study’s primary objective was to determine Generation Y students’ intention towards becoming ecopreneurs within the context of South Africa. Motivation of study: Research regarding ecopreneurship is still scarce within academic literature both globally and in South Africa. This study aims to address this research gap. Research design, approach and method: A quantitative research approach was followed using a descriptive, cross-sectional research design. A structured questionnaire was used to collect data from 522 students across three Higher Education Institutions in South Africa. The statistical analysis used to analyse the collected data included exploratory factor analysis, descriptive analysis, and correlation analysis. Main findings: This study’s findings indicate that university students belonging to the Generation Y cohort in South Africa display positive intentions towards becoming ecopreneurs. The students’ intentions were, however, lower than their reported knowledge and concern for the environment. All constructs used yielded positive results, albeit to varying degrees and a positive correlation between them were noted. Practical/managerial implications: Generation Y university students in South Africa display positive intentions towards becoming ecopreneurs. Thus, support to assist them in starting such ventures should be prioritised by incubation programmes and governments funding opportunities. Contribution/value-add: This study contributes to the existing literature on entrepreneurship, ecopreneurship, environmentalism and Generation Y students in the South African context.
format	article
author	Carmen Strydom Natanya Meyer Costa Synodinos
author_facet	Carmen Strydom Natanya Meyer Costa Synodinos
author_sort	Carmen Strydom
title	South African Generation Y students’ intention towards ecopreneurship
title_short	South African Generation Y students’ intention towards ecopreneurship
title_full	South African Generation Y students’ intention towards ecopreneurship
title_fullStr	South African Generation Y students’ intention towards ecopreneurship
title_full_unstemmed	South African Generation Y students’ intention towards ecopreneurship
title_sort	south african generation y students’ intention towards ecopreneurship
publisher	AOSIS
publishDate	2021
url	https://doaj.org/article/382eecfbcec74693aa835e8271ccab82
work_keys_str_mv	AT carmenstrydom southafricangenerationystudentsintentiontowardsecopreneurship AT natanyameyer southafricangenerationystudentsintentiontowardsecopreneurship AT costasynodinos southafricangenerationystudentsintentiontowardsecopreneurship
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South African Generation Y students’ intention towards ecopreneurship

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