DIGITAL MARKETING AS A TOOL OF PENETRATION IN FOREIGN MARKETS

In the article the problem of the appearance of companies on the foreign markets in the current economic conditions has been considered. Upon observation of the data from the international consulting companies an assessment of the state of e-commerce market together with the prospects of its develop...

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Autores principales:	D. Yampolskaya, V. Starostin, A. Koimur
Formato:	article
Lenguaje:	RU
Publicado:	Publishing House of the State University of Management 2016
Materias:	e-marketing e-marketing techniques online trading e-commerce market Sociology (General) HM401-1281 Economics as a science HB71-74
Acceso en línea:	https://doaj.org/article/3911a0845cc04b4f8f861cb32b3daab7
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id	oai:doaj.org-article:3911a0845cc04b4f8f861cb32b3daab7
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spelling	oai:doaj.org-article:3911a0845cc04b4f8f861cb32b3daab72021-12-03T07:43:19ZDIGITAL MARKETING AS A TOOL OF PENETRATION IN FOREIGN MARKETS1816-42772686-8415https://doaj.org/article/3911a0845cc04b4f8f861cb32b3daab72016-11-01T00:00:00Zhttps://vestnik.guu.ru/jour/article/view/492https://doaj.org/toc/1816-4277https://doaj.org/toc/2686-8415In the article the problem of the appearance of companies on the foreign markets in the current economic conditions has been considered. Upon observation of the data from the international consulting companies an assessment of the state of e-commerce market together with the prospects of its development have been made. The article also summarizes the experience of the world's leading companies in the field of e-commerce. Stemming from this experience some tactical steps to promote e-marketing company are suggested and evaluation of the results of the measures is proposed. It is concluded that the use of e-marketing techniques improves the competitive sustainability of companies in the international markets.D. YampolskayaV. StarostinA. KoimurPublishing House of the State University of Managementarticlee-marketinge-marketing techniquesonline tradinge-commerce marketSociology (General)HM401-1281Economics as a scienceHB71-74RUВестник университета, Vol 0, Iss 11, Pp 237-243 (2016)
institution	DOAJ
collection	DOAJ
language	RU
topic	e-marketing e-marketing techniques online trading e-commerce market Sociology (General) HM401-1281 Economics as a science HB71-74
spellingShingle	e-marketing e-marketing techniques online trading e-commerce market Sociology (General) HM401-1281 Economics as a science HB71-74 D. Yampolskaya V. Starostin A. Koimur DIGITAL MARKETING AS A TOOL OF PENETRATION IN FOREIGN MARKETS
description	In the article the problem of the appearance of companies on the foreign markets in the current economic conditions has been considered. Upon observation of the data from the international consulting companies an assessment of the state of e-commerce market together with the prospects of its development have been made. The article also summarizes the experience of the world's leading companies in the field of e-commerce. Stemming from this experience some tactical steps to promote e-marketing company are suggested and evaluation of the results of the measures is proposed. It is concluded that the use of e-marketing techniques improves the competitive sustainability of companies in the international markets.
format	article
author	D. Yampolskaya V. Starostin A. Koimur
author_facet	D. Yampolskaya V. Starostin A. Koimur
author_sort	D. Yampolskaya
title	DIGITAL MARKETING AS A TOOL OF PENETRATION IN FOREIGN MARKETS
title_short	DIGITAL MARKETING AS A TOOL OF PENETRATION IN FOREIGN MARKETS
title_full	DIGITAL MARKETING AS A TOOL OF PENETRATION IN FOREIGN MARKETS
title_fullStr	DIGITAL MARKETING AS A TOOL OF PENETRATION IN FOREIGN MARKETS
title_full_unstemmed	DIGITAL MARKETING AS A TOOL OF PENETRATION IN FOREIGN MARKETS
title_sort	digital marketing as a tool of penetration in foreign markets
publisher	Publishing House of the State University of Management
publishDate	2016
url	https://doaj.org/article/3911a0845cc04b4f8f861cb32b3daab7
work_keys_str_mv	AT dyampolskaya digitalmarketingasatoolofpenetrationinforeignmarkets AT vstarostin digitalmarketingasatoolofpenetrationinforeignmarkets AT akoimur digitalmarketingasatoolofpenetrationinforeignmarkets
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DIGITAL MARKETING AS A TOOL OF PENETRATION IN FOREIGN MARKETS

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