SOCIAL DESIGNING OF ADVERTISING EDUCATION: THE UNITED STATES EXPERIENCE

The challenges of post-industrial economy and the reduction of public funding of universities in the 1960s was painful for the American academic community, as for their Russian counterparts today. It is particularly important to study the successful experience in the context of higher education refo...

Descripción completa

Guardado en:

Detalles Bibliográficos
Autores principales:	N. Starykh, N. Lazutova
Formato:	article
Lenguaje:	RU
Publicado:	Publishing House of the State University of Management 2016
Materias:	social planning advertising education advertising associations professional competencies competence approach in the advertising education integrated marketing communications digitalization of education sociocultural environment Sociology (General) HM401-1281 Economics as a science HB71-74
Acceso en línea:	https://doaj.org/article/3913dee5b546425784bf9f274fd72b87
Etiquetas:	Agregar Etiqueta Sin Etiquetas, Sea el primero en etiquetar este registro!

id	oai:doaj.org-article:3913dee5b546425784bf9f274fd72b87
record_format	dspace
spelling	oai:doaj.org-article:3913dee5b546425784bf9f274fd72b872021-12-03T07:43:18ZSOCIAL DESIGNING OF ADVERTISING EDUCATION: THE UNITED STATES EXPERIENCE1816-42772686-8415https://doaj.org/article/3913dee5b546425784bf9f274fd72b872016-09-01T00:00:00Zhttps://vestnik.guu.ru/jour/article/view/400https://doaj.org/toc/1816-4277https://doaj.org/toc/2686-8415The challenges of post-industrial economy and the reduction of public funding of universities in the 1960s was painful for the American academic community, as for their Russian counterparts today. It is particularly important to study the successful experience in the context of higher education reform. The article presents the results of design study advertising education the United States in connection with a change in the socio-cultural environment.N. StarykhN. LazutovaPublishing House of the State University of Managementarticlesocial planningadvertising educationadvertising associationsprofessional competenciescompetence approach in the advertising educationintegrated marketing communicationsdigitalization of educationsociocultural environmentSociology (General)HM401-1281Economics as a scienceHB71-74RUВестник университета, Vol 0, Iss 9, Pp 272-279 (2016)
institution	DOAJ
collection	DOAJ
language	RU
topic	social planning advertising education advertising associations professional competencies competence approach in the advertising education integrated marketing communications digitalization of education sociocultural environment Sociology (General) HM401-1281 Economics as a science HB71-74
spellingShingle	social planning advertising education advertising associations professional competencies competence approach in the advertising education integrated marketing communications digitalization of education sociocultural environment Sociology (General) HM401-1281 Economics as a science HB71-74 N. Starykh N. Lazutova SOCIAL DESIGNING OF ADVERTISING EDUCATION: THE UNITED STATES EXPERIENCE
description	The challenges of post-industrial economy and the reduction of public funding of universities in the 1960s was painful for the American academic community, as for their Russian counterparts today. It is particularly important to study the successful experience in the context of higher education reform. The article presents the results of design study advertising education the United States in connection with a change in the socio-cultural environment.
format	article
author	N. Starykh N. Lazutova
author_facet	N. Starykh N. Lazutova
author_sort	N. Starykh
title	SOCIAL DESIGNING OF ADVERTISING EDUCATION: THE UNITED STATES EXPERIENCE
title_short	SOCIAL DESIGNING OF ADVERTISING EDUCATION: THE UNITED STATES EXPERIENCE
title_full	SOCIAL DESIGNING OF ADVERTISING EDUCATION: THE UNITED STATES EXPERIENCE
title_fullStr	SOCIAL DESIGNING OF ADVERTISING EDUCATION: THE UNITED STATES EXPERIENCE
title_full_unstemmed	SOCIAL DESIGNING OF ADVERTISING EDUCATION: THE UNITED STATES EXPERIENCE
title_sort	social designing of advertising education: the united states experience
publisher	Publishing House of the State University of Management
publishDate	2016
url	https://doaj.org/article/3913dee5b546425784bf9f274fd72b87
work_keys_str_mv	AT nstarykh socialdesigningofadvertisingeducationtheunitedstatesexperience AT nlazutova socialdesigningofadvertisingeducationtheunitedstatesexperience
_version_	1718373744574988288

SOCIAL DESIGNING OF ADVERTISING EDUCATION: THE UNITED STATES EXPERIENCE

Ejemplares similares