CHALLENGE Concept: Verbal Presentation and Functioning in Fashion Discourse

The means of verbalization of the concept of CHALLENGE and the functioning of its lexical representatives in the texts of glossy magazines are considered. The conceptual, axiological and figurative components of the concept are studied by the method of conceptual analysis. It is noted that the conce...

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Autor principal:	K. A. Tkachenok
Formato:	article
Lenguaje:	RU
Publicado:	Tsentr nauchnykh i obrazovatelnykh proektov 2017
Materias:	concept conceptual sphere verbalization discourse fashion Slavic languages. Baltic languages. Albanian languages PG1-9665
Acceso en línea:	https://doaj.org/article/39b233d22e714bc3a038b1b85895ec7f
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id	oai:doaj.org-article:39b233d22e714bc3a038b1b85895ec7f
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spelling	oai:doaj.org-article:39b233d22e714bc3a038b1b85895ec7f2021-12-02T07:58:00ZCHALLENGE Concept: Verbal Presentation and Functioning in Fashion Discourse2225-756X2227-129510.24224/2227-1295-2017-5-114-125https://doaj.org/article/39b233d22e714bc3a038b1b85895ec7f2017-05-01T00:00:00Zhttps://www.nauka-dialog.ru/jour/article/view/373https://doaj.org/toc/2225-756Xhttps://doaj.org/toc/2227-1295The means of verbalization of the concept of CHALLENGE and the functioning of its lexical representatives in the texts of glossy magazines are considered. The conceptual, axiological and figurative components of the concept are studied by the method of conceptual analysis. It is noted that the concept under study has a large number of verbal representatives, characterized by the originality of the semantic and structural peculiarities in texts about fashion. A comprehensive study of the concept of CHALLENGE is necessary in order to ensure the effectiveness of the impact on potential buyers - recipients of “fashionable” product. The analysis of lexical means and ways of presentation of this concept in the fashion discourse creates the basis to explore means of speech manipulation by the consciousness of the target audience to change and correct beliefs and attitudes of its representatives. Axiological component of the studied concept is commented. The author argues that the main structural elements of the conceptual component of the concept of CHALLENGE in texts of glossy magazines are “a challenge to the norms of behavior in society,” “challenge to the fashion,” “challenge to myself.” These data make a presentation about one of the most popular concepts prevalent in the minds of readers of glossy magazines.K. A. TkachenokTsentr nauchnykh i obrazovatelnykh proektovarticleconceptconceptual sphereverbalizationdiscoursefashionSlavic languages. Baltic languages. Albanian languagesPG1-9665RUНаучный диалог, Vol 0, Iss 5, Pp 114-125 (2017)
institution	DOAJ
collection	DOAJ
language	RU
topic	concept conceptual sphere verbalization discourse fashion Slavic languages. Baltic languages. Albanian languages PG1-9665
spellingShingle	concept conceptual sphere verbalization discourse fashion Slavic languages. Baltic languages. Albanian languages PG1-9665 K. A. Tkachenok CHALLENGE Concept: Verbal Presentation and Functioning in Fashion Discourse
description	The means of verbalization of the concept of CHALLENGE and the functioning of its lexical representatives in the texts of glossy magazines are considered. The conceptual, axiological and figurative components of the concept are studied by the method of conceptual analysis. It is noted that the concept under study has a large number of verbal representatives, characterized by the originality of the semantic and structural peculiarities in texts about fashion. A comprehensive study of the concept of CHALLENGE is necessary in order to ensure the effectiveness of the impact on potential buyers - recipients of “fashionable” product. The analysis of lexical means and ways of presentation of this concept in the fashion discourse creates the basis to explore means of speech manipulation by the consciousness of the target audience to change and correct beliefs and attitudes of its representatives. Axiological component of the studied concept is commented. The author argues that the main structural elements of the conceptual component of the concept of CHALLENGE in texts of glossy magazines are “a challenge to the norms of behavior in society,” “challenge to the fashion,” “challenge to myself.” These data make a presentation about one of the most popular concepts prevalent in the minds of readers of glossy magazines.
format	article
author	K. A. Tkachenok
author_facet	K. A. Tkachenok
author_sort	K. A. Tkachenok
title	CHALLENGE Concept: Verbal Presentation and Functioning in Fashion Discourse
title_short	CHALLENGE Concept: Verbal Presentation and Functioning in Fashion Discourse
title_full	CHALLENGE Concept: Verbal Presentation and Functioning in Fashion Discourse
title_fullStr	CHALLENGE Concept: Verbal Presentation and Functioning in Fashion Discourse
title_full_unstemmed	CHALLENGE Concept: Verbal Presentation and Functioning in Fashion Discourse
title_sort	challenge concept: verbal presentation and functioning in fashion discourse
publisher	Tsentr nauchnykh i obrazovatelnykh proektov
publishDate	2017
url	https://doaj.org/article/39b233d22e714bc3a038b1b85895ec7f
work_keys_str_mv	AT katkachenok challengeconceptverbalpresentationandfunctioninginfashiondiscourse
_version_	1718399036641247232

CHALLENGE Concept: Verbal Presentation and Functioning in Fashion Discourse

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