Strategies and Rules of Doing Business at ‘Rostagroexport’ Group of Companies

The article provides history of setting up the company 'Rostagroexport', one of the biggest producer of dairy produce in Russia. The author shows in detail the evolution of the group strategy development, from aggressive dumping to output of premium produce and offer of exclusive services...

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Autor principal:	A. V. Butov
Formato:	article
Lenguaje:	RU
Publicado:	Plekhanov Russian University of Economics 2018
Materias:	strategy differentiation diversification rules of doing business principles of management motivation Economics as a science HB71-74
Acceso en línea:	https://doaj.org/article/39c836d94f274f0c9fe529a0eaabd194
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spelling	oai:doaj.org-article:39c836d94f274f0c9fe529a0eaabd1942021-11-15T05:20:47ZStrategies and Rules of Doing Business at ‘Rostagroexport’ Group of Companies2413-28292587-925110.21686/2413-2829-2018-6-143-151https://doaj.org/article/39c836d94f274f0c9fe529a0eaabd1942018-12-01T00:00:00Zhttps://vest.rea.ru/jour/article/view/612https://doaj.org/toc/2413-2829https://doaj.org/toc/2587-9251The article provides history of setting up the company 'Rostagroexport', one of the biggest producer of dairy produce in Russia. The author shows in detail the evolution of the group strategy development, from aggressive dumping to output of premium produce and offer of exclusive services (sports and recreation) and describes preconditions of their development and conditions of implementation, as well as specific features of designing polar strategies supplementing key lines in the group activity, which are typical of the period of corporate maturity. In its speedy development the group successively passed over from strategy of cost leadership to strategy of vertical integration and differentiation and later to strategy of diversification by minimizing risks, optimizing various business-processes, extending its production and trading potential, creating inter-branch cooperation, including enterprises of agriculture, food industry and trade, sports and tourist sphere, etc. An important place in the article is taken by analyzing rules of doing business, i.e. grounds of efficient management of any enterprise developed by B. Alexandrov, the founder of the group as a result of long experience of developing different corporate businesses and a comparative analysis of 'Rostagroexport' group rules with management principles of other well-known entrepreneurs and their companies. On this basis advantages and shortcomings of their use in management of commercial organizations of a wide sphere of activity were identified. Special attention is paid to study and assessment of such socially important rules of doing business, as 'pay to your employees in good time' and 'motivate people in positive ways'.A. V. ButovPlekhanov Russian University of Economicsarticlestrategydifferentiationdiversificationrules of doing businessprinciples of managementmotivationEconomics as a scienceHB71-74RUВестник Российского экономического университета имени Г. В. Плеханова, Vol 0, Iss 6, Pp 143-151 (2018)
institution	DOAJ
collection	DOAJ
language	RU
topic	strategy differentiation diversification rules of doing business principles of management motivation Economics as a science HB71-74
spellingShingle	strategy differentiation diversification rules of doing business principles of management motivation Economics as a science HB71-74 A. V. Butov Strategies and Rules of Doing Business at ‘Rostagroexport’ Group of Companies
description	The article provides history of setting up the company 'Rostagroexport', one of the biggest producer of dairy produce in Russia. The author shows in detail the evolution of the group strategy development, from aggressive dumping to output of premium produce and offer of exclusive services (sports and recreation) and describes preconditions of their development and conditions of implementation, as well as specific features of designing polar strategies supplementing key lines in the group activity, which are typical of the period of corporate maturity. In its speedy development the group successively passed over from strategy of cost leadership to strategy of vertical integration and differentiation and later to strategy of diversification by minimizing risks, optimizing various business-processes, extending its production and trading potential, creating inter-branch cooperation, including enterprises of agriculture, food industry and trade, sports and tourist sphere, etc. An important place in the article is taken by analyzing rules of doing business, i.e. grounds of efficient management of any enterprise developed by B. Alexandrov, the founder of the group as a result of long experience of developing different corporate businesses and a comparative analysis of 'Rostagroexport' group rules with management principles of other well-known entrepreneurs and their companies. On this basis advantages and shortcomings of their use in management of commercial organizations of a wide sphere of activity were identified. Special attention is paid to study and assessment of such socially important rules of doing business, as 'pay to your employees in good time' and 'motivate people in positive ways'.
format	article
author	A. V. Butov
author_facet	A. V. Butov
author_sort	A. V. Butov
title	Strategies and Rules of Doing Business at ‘Rostagroexport’ Group of Companies
title_short	Strategies and Rules of Doing Business at ‘Rostagroexport’ Group of Companies
title_full	Strategies and Rules of Doing Business at ‘Rostagroexport’ Group of Companies
title_fullStr	Strategies and Rules of Doing Business at ‘Rostagroexport’ Group of Companies
title_full_unstemmed	Strategies and Rules of Doing Business at ‘Rostagroexport’ Group of Companies
title_sort	strategies and rules of doing business at ‘rostagroexport’ group of companies
publisher	Plekhanov Russian University of Economics
publishDate	2018
url	https://doaj.org/article/39c836d94f274f0c9fe529a0eaabd194
work_keys_str_mv	AT avbutov strategiesandrulesofdoingbusinessatrostagroexportgroupofcompanies
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Strategies and Rules of Doing Business at ‘Rostagroexport’ Group of Companies

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