Strategies and Rules of Doing Business at ‘Rostagroexport’ Group of Companies
The article provides history of setting up the company 'Rostagroexport', one of the biggest producer of dairy produce in Russia. The author shows in detail the evolution of the group strategy development, from aggressive dumping to output of premium produce and offer of exclusive services...
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| Formato: | article |
| Lenguaje: | RU |
| Publicado: |
Plekhanov Russian University of Economics
2018
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| Materias: | |
| Acceso en línea: | https://doaj.org/article/39c836d94f274f0c9fe529a0eaabd194 |
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