Sustainability of Print Media in the Slovak Republic with Regard to the Economic and Technological Development

(1) Background: The main purpose of the research study is to identify and quantify significant development trends in the market of selected print media in Slovakia for the period 2010–2020 but especially to analyze their decline trend and estimate their sustainability in the media market after the e...

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Autores principales:	Marcel Lincényi, Ladislav Kabát, Michal Fabuš
Formato:	article
Lenguaje:	EN
Publicado:	MDPI AG 2021
Materias:	print media newspapers Slovak Republic development trends volume of production sales of periodical printings Environmental effects of industries and plants TD194-195 Renewable energy sources TJ807-830 Environmental sciences GE1-350
Acceso en línea:	https://doaj.org/article/3a2f1668a2f64d838b86a0660137f585
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spelling	oai:doaj.org-article:3a2f1668a2f64d838b86a0660137f5852021-11-25T19:05:09ZSustainability of Print Media in the Slovak Republic with Regard to the Economic and Technological Development10.3390/su1322128762071-1050https://doaj.org/article/3a2f1668a2f64d838b86a0660137f5852021-11-01T00:00:00Zhttps://www.mdpi.com/2071-1050/13/22/12876https://doaj.org/toc/2071-1050(1) Background: The main purpose of the research study is to identify and quantify significant development trends in the market of selected print media in Slovakia for the period 2010–2020 but especially to analyze their decline trend and estimate their sustainability in the media market after the entry of digital media. (2) Methods: To be able to arrive at qualified answers to the above research questions, we obtained and statistically processed available data on the scope of production and sales of relevant periodicals for the period 2010–2020 in the form of a time series. Subsequently, we chose suitable econometric models (regression analysis, panel data analysis, autoregressive models) as tools for their analysis with the possibility of prognostic applications. (3) Results: Research on selected dailies in the Slovak Republic in the years 2011–2020 revealed findings about the trend and also the nature of its variability, showing approximately the same decreases in the streams of dailies sold. We consider the growing popularity of digital media at the expense of traditional media to be the main reason for the decline in the cost of daily newspapers sold. The analysis and quantification of this substitution relationship will be the subject of our next paper. (4) Conclusions: If the current trend of decreasing daily average sold costs continues in the Slovak Republic, based on derived econometric models, it is possible to qualitatively estimate the minimum acceptable level of daily press sales and, thus, estimate the life of dailies in their classic form. The result will be their new orientation toward the electronic form of media products.Marcel LincényiLadislav KabátMichal FabušMDPI AGarticleprint medianewspapersSlovak Republicdevelopment trendsvolume of productionsales of periodical printingsEnvironmental effects of industries and plantsTD194-195Renewable energy sourcesTJ807-830Environmental sciencesGE1-350ENSustainability, Vol 13, Iss 12876, p 12876 (2021)
institution	DOAJ
collection	DOAJ
language	EN
topic	print media newspapers Slovak Republic development trends volume of production sales of periodical printings Environmental effects of industries and plants TD194-195 Renewable energy sources TJ807-830 Environmental sciences GE1-350
spellingShingle	print media newspapers Slovak Republic development trends volume of production sales of periodical printings Environmental effects of industries and plants TD194-195 Renewable energy sources TJ807-830 Environmental sciences GE1-350 Marcel Lincényi Ladislav Kabát Michal Fabuš Sustainability of Print Media in the Slovak Republic with Regard to the Economic and Technological Development
description	(1) Background: The main purpose of the research study is to identify and quantify significant development trends in the market of selected print media in Slovakia for the period 2010–2020 but especially to analyze their decline trend and estimate their sustainability in the media market after the entry of digital media. (2) Methods: To be able to arrive at qualified answers to the above research questions, we obtained and statistically processed available data on the scope of production and sales of relevant periodicals for the period 2010–2020 in the form of a time series. Subsequently, we chose suitable econometric models (regression analysis, panel data analysis, autoregressive models) as tools for their analysis with the possibility of prognostic applications. (3) Results: Research on selected dailies in the Slovak Republic in the years 2011–2020 revealed findings about the trend and also the nature of its variability, showing approximately the same decreases in the streams of dailies sold. We consider the growing popularity of digital media at the expense of traditional media to be the main reason for the decline in the cost of daily newspapers sold. The analysis and quantification of this substitution relationship will be the subject of our next paper. (4) Conclusions: If the current trend of decreasing daily average sold costs continues in the Slovak Republic, based on derived econometric models, it is possible to qualitatively estimate the minimum acceptable level of daily press sales and, thus, estimate the life of dailies in their classic form. The result will be their new orientation toward the electronic form of media products.
format	article
author	Marcel Lincényi Ladislav Kabát Michal Fabuš
author_facet	Marcel Lincényi Ladislav Kabát Michal Fabuš
author_sort	Marcel Lincényi
title	Sustainability of Print Media in the Slovak Republic with Regard to the Economic and Technological Development
title_short	Sustainability of Print Media in the Slovak Republic with Regard to the Economic and Technological Development
title_full	Sustainability of Print Media in the Slovak Republic with Regard to the Economic and Technological Development
title_fullStr	Sustainability of Print Media in the Slovak Republic with Regard to the Economic and Technological Development
title_full_unstemmed	Sustainability of Print Media in the Slovak Republic with Regard to the Economic and Technological Development
title_sort	sustainability of print media in the slovak republic with regard to the economic and technological development
publisher	MDPI AG
publishDate	2021
url	https://doaj.org/article/3a2f1668a2f64d838b86a0660137f585
work_keys_str_mv	AT marcellincenyi sustainabilityofprintmediaintheslovakrepublicwithregardtotheeconomicandtechnologicaldevelopment AT ladislavkabat sustainabilityofprintmediaintheslovakrepublicwithregardtotheeconomicandtechnologicaldevelopment AT michalfabus sustainabilityofprintmediaintheslovakrepublicwithregardtotheeconomicandtechnologicaldevelopment
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Sustainability of Print Media in the Slovak Republic with Regard to the Economic and Technological Development

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