Configuration-Based Promotion: A New Approach to Destination Image Sustainability

The assessment of tourist destination images should not only be the arrangement of multiple influencing factors. This study explores the complex causal relationship for tourist destination images based on a configuration perspective to enhance the overall tourism image using the fuzzy-set qualitativ...

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Autores principales:	Yanan Li, Honggen Xiao, Naipeng Bu, Jianji Luo, Hui Xia, Liyuan Kong, Haoyue Yu
Formato:	article
Lenguaje:	EN
Publicado:	MDPI AG 2021
Materias:	sustainable tourist destination image fsQCA method configuration path Shandong Province Environmental effects of industries and plants TD194-195 Renewable energy sources TJ807-830 Environmental sciences GE1-350
Acceso en línea:	https://doaj.org/article/3a453230e7164a9dba5e024dce3a0589
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id	oai:doaj.org-article:3a453230e7164a9dba5e024dce3a0589
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spelling	oai:doaj.org-article:3a453230e7164a9dba5e024dce3a05892021-11-11T19:46:50ZConfiguration-Based Promotion: A New Approach to Destination Image Sustainability10.3390/su1321121742071-1050https://doaj.org/article/3a453230e7164a9dba5e024dce3a05892021-11-01T00:00:00Zhttps://www.mdpi.com/2071-1050/13/21/12174https://doaj.org/toc/2071-1050The assessment of tourist destination images should not only be the arrangement of multiple influencing factors. This study explores the complex causal relationship for tourist destination images based on a configuration perspective to enhance the overall tourism image using the fuzzy-set qualitative comparative analysis method. The configurational paths for promoting tourism image can be categorized into two types and nine configurations in Shandong Province. Therefore, this study recommends augmenting the tourism image of the entire region with the logical thinking of “segmentation–integration” and “enhancing strengths–supplementing weakness” and finally realizing a sustainable tourist destination image.Yanan LiHonggen XiaoNaipeng BuJianji LuoHui XiaLiyuan KongHaoyue YuMDPI AGarticlesustainable tourist destination imagefsQCA methodconfiguration pathShandong ProvinceEnvironmental effects of industries and plantsTD194-195Renewable energy sourcesTJ807-830Environmental sciencesGE1-350ENSustainability, Vol 13, Iss 12174, p 12174 (2021)
institution	DOAJ
collection	DOAJ
language	EN
topic	sustainable tourist destination image fsQCA method configuration path Shandong Province Environmental effects of industries and plants TD194-195 Renewable energy sources TJ807-830 Environmental sciences GE1-350
spellingShingle	sustainable tourist destination image fsQCA method configuration path Shandong Province Environmental effects of industries and plants TD194-195 Renewable energy sources TJ807-830 Environmental sciences GE1-350 Yanan Li Honggen Xiao Naipeng Bu Jianji Luo Hui Xia Liyuan Kong Haoyue Yu Configuration-Based Promotion: A New Approach to Destination Image Sustainability
description	The assessment of tourist destination images should not only be the arrangement of multiple influencing factors. This study explores the complex causal relationship for tourist destination images based on a configuration perspective to enhance the overall tourism image using the fuzzy-set qualitative comparative analysis method. The configurational paths for promoting tourism image can be categorized into two types and nine configurations in Shandong Province. Therefore, this study recommends augmenting the tourism image of the entire region with the logical thinking of “segmentation–integration” and “enhancing strengths–supplementing weakness” and finally realizing a sustainable tourist destination image.
format	article
author	Yanan Li Honggen Xiao Naipeng Bu Jianji Luo Hui Xia Liyuan Kong Haoyue Yu
author_facet	Yanan Li Honggen Xiao Naipeng Bu Jianji Luo Hui Xia Liyuan Kong Haoyue Yu
author_sort	Yanan Li
title	Configuration-Based Promotion: A New Approach to Destination Image Sustainability
title_short	Configuration-Based Promotion: A New Approach to Destination Image Sustainability
title_full	Configuration-Based Promotion: A New Approach to Destination Image Sustainability
title_fullStr	Configuration-Based Promotion: A New Approach to Destination Image Sustainability
title_full_unstemmed	Configuration-Based Promotion: A New Approach to Destination Image Sustainability
title_sort	configuration-based promotion: a new approach to destination image sustainability
publisher	MDPI AG
publishDate	2021
url	https://doaj.org/article/3a453230e7164a9dba5e024dce3a0589
work_keys_str_mv	AT yananli configurationbasedpromotionanewapproachtodestinationimagesustainability AT honggenxiao configurationbasedpromotionanewapproachtodestinationimagesustainability AT naipengbu configurationbasedpromotionanewapproachtodestinationimagesustainability AT jianjiluo configurationbasedpromotionanewapproachtodestinationimagesustainability AT huixia configurationbasedpromotionanewapproachtodestinationimagesustainability AT liyuankong configurationbasedpromotionanewapproachtodestinationimagesustainability AT haoyueyu configurationbasedpromotionanewapproachtodestinationimagesustainability
_version_	1718431403248451584

Configuration-Based Promotion: A New Approach to Destination Image Sustainability

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