The non-profit sector in the framework of the new technological age: the challenge of social Crowdfunding in Spain. analysis of the case of the asociation Alba Pérez, fight against childhood cancer

<p>The dawn of the 21st century is presented to economies and societies within the framework of a challenging double paradigm shift. One, encouraged by the ruling neoliberalism in much of the advanced world, has caused society itself to admit the responsibility of the governing structures in t...

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Autores principales:	Antonia Sajardo Moreno, Marta Gil Ibáñez, Salvador Pérez Sempere
Formato:	article
Lenguaje:	EN ES
Publicado:	AECOOP Escuela de Estudios Cooperativos 2017
Materias:	Sector No Lucrativo tecnología crowdfunding fundraising marketing redes sociales Economics as a science HB71-74
Acceso en línea:	https://doaj.org/article/3a4cbacfff724719b0c9899c2129efae
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spelling	oai:doaj.org-article:3a4cbacfff724719b0c9899c2129efae2021-11-12T13:14:34ZThe non-profit sector in the framework of the new technological age: the challenge of social Crowdfunding in Spain. analysis of the case of the asociation Alba Pérez, fight against childhood cancer1135-66181885-803110.5209/REVE.56132https://doaj.org/article/3a4cbacfff724719b0c9899c2129efae2017-03-01T00:00:00Zhttp://revistas.ucm.es/index.php/REVE/article/view/56132https://doaj.org/toc/1135-6618https://doaj.org/toc/1885-8031<p>The dawn of the 21st century is presented to economies and societies within the framework of a challenging double paradigm shift. One, encouraged by the ruling neoliberalism in much of the advanced world, has caused society itself to admit the responsibility of the governing structures in the provision of the services that make up the welfare state. Another, technological, that has changed the way society is informed, communicates and relates. Faced with these two realities, civil society has become aware of its transforming role and impelling changes, as well as the growing needs for social care that have emerged at this beginning of the century, the essential to meet them and of course, their need for funding . It is in this area that the application of communication and marketing strategies based on the new technological reality takes on a special relevance in the search for alternative solutions that give viability to concrete projects. In this article, we analyze the case of the Alba Pérez Association for the fight against childhood cancer, and its use of the social tools provided by the Internet to build and revitalize a community, the alberos, committed to the cause that Defends the Association and ready to provide resources for the achievement of its objective. In this context, we will analyze the operational dynamics of crowdfunding, marketing and communication tools, as well as their success factors. The objective of this work is to offer an example of good practices in the development of successful fundraising techniques, such as crowdfunding, which allows the Non Profit Sector to draw according to its reality, resources and objectives dethroning the myth of absolute necessity Of public financing, in the fulfillment of its mission.</p>Antonia Sajardo MorenoMarta Gil IbáñezSalvador Pérez SempereAECOOP Escuela de Estudios CooperativosarticleSector No Lucrativotecnologíacrowdfundingfundraisingmarketingredes socialesEconomics as a scienceHB71-74ENESRevista de Estudios Cooperativos, Vol 124, Iss 0, Pp 128-151 (2017)
institution	DOAJ
collection	DOAJ
language	EN ES
topic	Sector No Lucrativo tecnología crowdfunding fundraising marketing redes sociales Economics as a science HB71-74
spellingShingle	Sector No Lucrativo tecnología crowdfunding fundraising marketing redes sociales Economics as a science HB71-74 Antonia Sajardo Moreno Marta Gil Ibáñez Salvador Pérez Sempere The non-profit sector in the framework of the new technological age: the challenge of social Crowdfunding in Spain. analysis of the case of the asociation Alba Pérez, fight against childhood cancer
description	<p>The dawn of the 21st century is presented to economies and societies within the framework of a challenging double paradigm shift. One, encouraged by the ruling neoliberalism in much of the advanced world, has caused society itself to admit the responsibility of the governing structures in the provision of the services that make up the welfare state. Another, technological, that has changed the way society is informed, communicates and relates. Faced with these two realities, civil society has become aware of its transforming role and impelling changes, as well as the growing needs for social care that have emerged at this beginning of the century, the essential to meet them and of course, their need for funding . It is in this area that the application of communication and marketing strategies based on the new technological reality takes on a special relevance in the search for alternative solutions that give viability to concrete projects. In this article, we analyze the case of the Alba Pérez Association for the fight against childhood cancer, and its use of the social tools provided by the Internet to build and revitalize a community, the alberos, committed to the cause that Defends the Association and ready to provide resources for the achievement of its objective. In this context, we will analyze the operational dynamics of crowdfunding, marketing and communication tools, as well as their success factors. The objective of this work is to offer an example of good practices in the development of successful fundraising techniques, such as crowdfunding, which allows the Non Profit Sector to draw according to its reality, resources and objectives dethroning the myth of absolute necessity Of public financing, in the fulfillment of its mission.</p>
format	article
author	Antonia Sajardo Moreno Marta Gil Ibáñez Salvador Pérez Sempere
author_facet	Antonia Sajardo Moreno Marta Gil Ibáñez Salvador Pérez Sempere
author_sort	Antonia Sajardo Moreno
title	The non-profit sector in the framework of the new technological age: the challenge of social Crowdfunding in Spain. analysis of the case of the asociation Alba Pérez, fight against childhood cancer
title_short	The non-profit sector in the framework of the new technological age: the challenge of social Crowdfunding in Spain. analysis of the case of the asociation Alba Pérez, fight against childhood cancer
title_full	The non-profit sector in the framework of the new technological age: the challenge of social Crowdfunding in Spain. analysis of the case of the asociation Alba Pérez, fight against childhood cancer
title_fullStr	The non-profit sector in the framework of the new technological age: the challenge of social Crowdfunding in Spain. analysis of the case of the asociation Alba Pérez, fight against childhood cancer
title_full_unstemmed	The non-profit sector in the framework of the new technological age: the challenge of social Crowdfunding in Spain. analysis of the case of the asociation Alba Pérez, fight against childhood cancer
title_sort	non-profit sector in the framework of the new technological age: the challenge of social crowdfunding in spain. analysis of the case of the asociation alba pérez, fight against childhood cancer
publisher	AECOOP Escuela de Estudios Cooperativos
publishDate	2017
url	https://doaj.org/article/3a4cbacfff724719b0c9899c2129efae
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The non-profit sector in the framework of the new technological age: the challenge of social Crowdfunding in Spain. analysis of the case of the asociation Alba Pérez, fight against childhood cancer

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