PENGARUH KUALITAS PELAYANAN TERHADAP KEPUASAN DAN WORD OF MOUTH MAHASISWA PROGRAM STUDI DIPLOMA III ADMINISTRASI PERPAJAKAN FISIP USU

The objective of the research was to know and to analyze the influence of service<br />quality on students’ word of mouth through their satisfaction in the Diploma III of<br />Taxation Administration Study Program, FISIP USU. The type of the research<br />was descriptive quantitati...

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Autores principales:	Aida W Batubara, Paham - Ginting, Arlina Nurbaity Lubis
Formato:	article
Lenguaje:	ID
Publicado:	Universitas Muhammadiyah Sumatera Utara 2017
Materias:	manajemen Management. Industrial management HD28-70 Business HF5001-6182
Acceso en línea:	https://doaj.org/article/3a5fc5d7c6e5476cad8fe61251567ebe
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spelling	oai:doaj.org-article:3a5fc5d7c6e5476cad8fe61251567ebe2021-11-05T05:03:35ZPENGARUH KUALITAS PELAYANAN TERHADAP KEPUASAN DAN WORD OF MOUTH MAHASISWA PROGRAM STUDI DIPLOMA III ADMINISTRASI PERPAJAKAN FISIP USU1693-76192580-417010.30596/jimb.v14i2.207https://doaj.org/article/3a5fc5d7c6e5476cad8fe61251567ebe2017-12-01T00:00:00Zhttp://jurnal.umsu.ac.id/index.php/mbisnis/article/view/207https://doaj.org/toc/1693-7619https://doaj.org/toc/2580-4170The objective of the research was to know and to analyze the influence of service<br />quality on students’ word of mouth through their satisfaction in the Diploma III of<br />Taxation Administration Study Program, FISIP USU. The type of the research<br />was descriptive quantitative and its nature was descriptive explanatory. The<br />result of the research showed that 1) service quality had positive and significant<br />influence on students’ word of mouth through their satisfaction, 2) satisfaction<br />had positive and significant influence on students’ word of mouth, and 3) there<br />was indirect influence of service quality on students’ word of mouth through their<br />satisfaction with the value of 0.235, while there was direct influence of service<br />quality on students’ word of mouth with the value of 0.394 which indicated that<br />direct influence was more dominant that indirect influence.Aida W BatubaraPaham - GintingArlina Nurbaity LubisUniversitas Muhammadiyah Sumatera UtaraarticlemanajemenManagement. Industrial managementHD28-70BusinessHF5001-6182IDJurnal Ilmiah Manajemen dan Bisnis, Vol 14, Iss 2 (2017)
institution	DOAJ
collection	DOAJ
language	ID
topic	manajemen Management. Industrial management HD28-70 Business HF5001-6182
spellingShingle	manajemen Management. Industrial management HD28-70 Business HF5001-6182 Aida W Batubara Paham - Ginting Arlina Nurbaity Lubis PENGARUH KUALITAS PELAYANAN TERHADAP KEPUASAN DAN WORD OF MOUTH MAHASISWA PROGRAM STUDI DIPLOMA III ADMINISTRASI PERPAJAKAN FISIP USU
description	The objective of the research was to know and to analyze the influence of service<br />quality on students’ word of mouth through their satisfaction in the Diploma III of<br />Taxation Administration Study Program, FISIP USU. The type of the research<br />was descriptive quantitative and its nature was descriptive explanatory. The<br />result of the research showed that 1) service quality had positive and significant<br />influence on students’ word of mouth through their satisfaction, 2) satisfaction<br />had positive and significant influence on students’ word of mouth, and 3) there<br />was indirect influence of service quality on students’ word of mouth through their<br />satisfaction with the value of 0.235, while there was direct influence of service<br />quality on students’ word of mouth with the value of 0.394 which indicated that<br />direct influence was more dominant that indirect influence.
format	article
author	Aida W Batubara Paham - Ginting Arlina Nurbaity Lubis
author_facet	Aida W Batubara Paham - Ginting Arlina Nurbaity Lubis
author_sort	Aida W Batubara
title	PENGARUH KUALITAS PELAYANAN TERHADAP KEPUASAN DAN WORD OF MOUTH MAHASISWA PROGRAM STUDI DIPLOMA III ADMINISTRASI PERPAJAKAN FISIP USU
title_short	PENGARUH KUALITAS PELAYANAN TERHADAP KEPUASAN DAN WORD OF MOUTH MAHASISWA PROGRAM STUDI DIPLOMA III ADMINISTRASI PERPAJAKAN FISIP USU
title_full	PENGARUH KUALITAS PELAYANAN TERHADAP KEPUASAN DAN WORD OF MOUTH MAHASISWA PROGRAM STUDI DIPLOMA III ADMINISTRASI PERPAJAKAN FISIP USU
title_fullStr	PENGARUH KUALITAS PELAYANAN TERHADAP KEPUASAN DAN WORD OF MOUTH MAHASISWA PROGRAM STUDI DIPLOMA III ADMINISTRASI PERPAJAKAN FISIP USU
title_full_unstemmed	PENGARUH KUALITAS PELAYANAN TERHADAP KEPUASAN DAN WORD OF MOUTH MAHASISWA PROGRAM STUDI DIPLOMA III ADMINISTRASI PERPAJAKAN FISIP USU
title_sort	pengaruh kualitas pelayanan terhadap kepuasan dan word of mouth mahasiswa program studi diploma iii administrasi perpajakan fisip usu
publisher	Universitas Muhammadiyah Sumatera Utara
publishDate	2017
url	https://doaj.org/article/3a5fc5d7c6e5476cad8fe61251567ebe
work_keys_str_mv	AT aidawbatubara pengaruhkualitaspelayananterhadapkepuasandanwordofmouthmahasiswaprogramstudidiplomaiiiadministrasiperpajakanfisipusu AT pahamginting pengaruhkualitaspelayananterhadapkepuasandanwordofmouthmahasiswaprogramstudidiplomaiiiadministrasiperpajakanfisipusu AT arlinanurbaitylubis pengaruhkualitaspelayananterhadapkepuasandanwordofmouthmahasiswaprogramstudidiplomaiiiadministrasiperpajakanfisipusu
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PENGARUH KUALITAS PELAYANAN TERHADAP KEPUASAN DAN WORD OF MOUTH MAHASISWA PROGRAM STUDI DIPLOMA III ADMINISTRASI PERPAJAKAN FISIP USU

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