How Is the Sustainable Consumption Intention Model in Food Industry under Preference Uncertainties? The Consumer Willingness to Pay on Recycled Packaging Material
Food packaging is costly to consumers and generates a huge volume of packaging waste, especially in Indonesia. Prior studies have neglected to construct a causal sustainable consumption intention model in food industry and link to the consumer willingness to pay under preference uncertainties. To ad...
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MDPI AG
2021
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oai:doaj.org-article:3ab29f26001249a4a79fe56d3a2685e92021-11-11T19:20:56ZHow Is the Sustainable Consumption Intention Model in Food Industry under Preference Uncertainties? The Consumer Willingness to Pay on Recycled Packaging Material10.3390/su1321115782071-1050https://doaj.org/article/3ab29f26001249a4a79fe56d3a2685e92021-10-01T00:00:00Zhttps://www.mdpi.com/2071-1050/13/21/11578https://doaj.org/toc/2071-1050Food packaging is costly to consumers and generates a huge volume of packaging waste, especially in Indonesia. Prior studies have neglected to construct a causal sustainable consumption intention model in food industry and link to the consumer willingness to pay under preference uncertainties. To address the gaps, this study explores consumer attributes to build a causal sustainable consumption intention model and takes the model to address the consumer willingness to pay under preference uncertainties. This study proposes a causal model that integrates five aspects of sustainable consumption intention model: (1) sustainable consumption knowledge, attitudes, and behaviors; (2) government policy and regulation on sustainable consumption; (3) recycled packaging eco-labeling certification; (4) supply chain innovation and infrastructure; and (5) sustainable product purchasing features. This study uses the fuzzy Delphi method to confirm the reliability and validate the criteria and applies cause and effect model to address the causal model. In addition, this study collects 428 valid responses to address the willingness to pay for causal sustainable consumption intention model and a cognitive best-worst choice experiment to confirm the model in the food industry. The result reveals that recycled packaging eco-labeling certification is the major aspect for enhancing the model, followed by government policy and regulation and supply chain innovation and infrastructure. In practice, consumers incur inconvenience in purchasing sustainable food products but prefer recycled packaging material at a standardized price.Chih-Cheng ChenRaditia Yudistira SujantoMing-Lang TsengAnthony S. F. ChiuMing K. LimMDPI AGarticlesustainable consumption intentionrecycled packagingeco-labeling certificationfuzzy Delphi methodchoice experimentcognitive best-worst methodEnvironmental effects of industries and plantsTD194-195Renewable energy sourcesTJ807-830Environmental sciencesGE1-350ENSustainability, Vol 13, Iss 11578, p 11578 (2021) |
institution |
DOAJ |
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DOAJ |
language |
EN |
topic |
sustainable consumption intention recycled packaging eco-labeling certification fuzzy Delphi method choice experiment cognitive best-worst method Environmental effects of industries and plants TD194-195 Renewable energy sources TJ807-830 Environmental sciences GE1-350 |
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sustainable consumption intention recycled packaging eco-labeling certification fuzzy Delphi method choice experiment cognitive best-worst method Environmental effects of industries and plants TD194-195 Renewable energy sources TJ807-830 Environmental sciences GE1-350 Chih-Cheng Chen Raditia Yudistira Sujanto Ming-Lang Tseng Anthony S. F. Chiu Ming K. Lim How Is the Sustainable Consumption Intention Model in Food Industry under Preference Uncertainties? The Consumer Willingness to Pay on Recycled Packaging Material |
description |
Food packaging is costly to consumers and generates a huge volume of packaging waste, especially in Indonesia. Prior studies have neglected to construct a causal sustainable consumption intention model in food industry and link to the consumer willingness to pay under preference uncertainties. To address the gaps, this study explores consumer attributes to build a causal sustainable consumption intention model and takes the model to address the consumer willingness to pay under preference uncertainties. This study proposes a causal model that integrates five aspects of sustainable consumption intention model: (1) sustainable consumption knowledge, attitudes, and behaviors; (2) government policy and regulation on sustainable consumption; (3) recycled packaging eco-labeling certification; (4) supply chain innovation and infrastructure; and (5) sustainable product purchasing features. This study uses the fuzzy Delphi method to confirm the reliability and validate the criteria and applies cause and effect model to address the causal model. In addition, this study collects 428 valid responses to address the willingness to pay for causal sustainable consumption intention model and a cognitive best-worst choice experiment to confirm the model in the food industry. The result reveals that recycled packaging eco-labeling certification is the major aspect for enhancing the model, followed by government policy and regulation and supply chain innovation and infrastructure. In practice, consumers incur inconvenience in purchasing sustainable food products but prefer recycled packaging material at a standardized price. |
format |
article |
author |
Chih-Cheng Chen Raditia Yudistira Sujanto Ming-Lang Tseng Anthony S. F. Chiu Ming K. Lim |
author_facet |
Chih-Cheng Chen Raditia Yudistira Sujanto Ming-Lang Tseng Anthony S. F. Chiu Ming K. Lim |
author_sort |
Chih-Cheng Chen |
title |
How Is the Sustainable Consumption Intention Model in Food Industry under Preference Uncertainties? The Consumer Willingness to Pay on Recycled Packaging Material |
title_short |
How Is the Sustainable Consumption Intention Model in Food Industry under Preference Uncertainties? The Consumer Willingness to Pay on Recycled Packaging Material |
title_full |
How Is the Sustainable Consumption Intention Model in Food Industry under Preference Uncertainties? The Consumer Willingness to Pay on Recycled Packaging Material |
title_fullStr |
How Is the Sustainable Consumption Intention Model in Food Industry under Preference Uncertainties? The Consumer Willingness to Pay on Recycled Packaging Material |
title_full_unstemmed |
How Is the Sustainable Consumption Intention Model in Food Industry under Preference Uncertainties? The Consumer Willingness to Pay on Recycled Packaging Material |
title_sort |
how is the sustainable consumption intention model in food industry under preference uncertainties? the consumer willingness to pay on recycled packaging material |
publisher |
MDPI AG |
publishDate |
2021 |
url |
https://doaj.org/article/3ab29f26001249a4a79fe56d3a2685e9 |
work_keys_str_mv |
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