How Is the Sustainable Consumption Intention Model in Food Industry under Preference Uncertainties? The Consumer Willingness to Pay on Recycled Packaging Material

Food packaging is costly to consumers and generates a huge volume of packaging waste, especially in Indonesia. Prior studies have neglected to construct a causal sustainable consumption intention model in food industry and link to the consumer willingness to pay under preference uncertainties. To ad...

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Autores principales: Chih-Cheng Chen, Raditia Yudistira Sujanto, Ming-Lang Tseng, Anthony S. F. Chiu, Ming K. Lim
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Lenguaje:EN
Publicado: MDPI AG 2021
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Acceso en línea:https://doaj.org/article/3ab29f26001249a4a79fe56d3a2685e9
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spelling oai:doaj.org-article:3ab29f26001249a4a79fe56d3a2685e92021-11-11T19:20:56ZHow Is the Sustainable Consumption Intention Model in Food Industry under Preference Uncertainties? The Consumer Willingness to Pay on Recycled Packaging Material10.3390/su1321115782071-1050https://doaj.org/article/3ab29f26001249a4a79fe56d3a2685e92021-10-01T00:00:00Zhttps://www.mdpi.com/2071-1050/13/21/11578https://doaj.org/toc/2071-1050Food packaging is costly to consumers and generates a huge volume of packaging waste, especially in Indonesia. Prior studies have neglected to construct a causal sustainable consumption intention model in food industry and link to the consumer willingness to pay under preference uncertainties. To address the gaps, this study explores consumer attributes to build a causal sustainable consumption intention model and takes the model to address the consumer willingness to pay under preference uncertainties. This study proposes a causal model that integrates five aspects of sustainable consumption intention model: (1) sustainable consumption knowledge, attitudes, and behaviors; (2) government policy and regulation on sustainable consumption; (3) recycled packaging eco-labeling certification; (4) supply chain innovation and infrastructure; and (5) sustainable product purchasing features. This study uses the fuzzy Delphi method to confirm the reliability and validate the criteria and applies cause and effect model to address the causal model. In addition, this study collects 428 valid responses to address the willingness to pay for causal sustainable consumption intention model and a cognitive best-worst choice experiment to confirm the model in the food industry. The result reveals that recycled packaging eco-labeling certification is the major aspect for enhancing the model, followed by government policy and regulation and supply chain innovation and infrastructure. In practice, consumers incur inconvenience in purchasing sustainable food products but prefer recycled packaging material at a standardized price.Chih-Cheng ChenRaditia Yudistira SujantoMing-Lang TsengAnthony S. F. ChiuMing K. LimMDPI AGarticlesustainable consumption intentionrecycled packagingeco-labeling certificationfuzzy Delphi methodchoice experimentcognitive best-worst methodEnvironmental effects of industries and plantsTD194-195Renewable energy sourcesTJ807-830Environmental sciencesGE1-350ENSustainability, Vol 13, Iss 11578, p 11578 (2021)
institution DOAJ
collection DOAJ
language EN
topic sustainable consumption intention
recycled packaging
eco-labeling certification
fuzzy Delphi method
choice experiment
cognitive best-worst method
Environmental effects of industries and plants
TD194-195
Renewable energy sources
TJ807-830
Environmental sciences
GE1-350
spellingShingle sustainable consumption intention
recycled packaging
eco-labeling certification
fuzzy Delphi method
choice experiment
cognitive best-worst method
Environmental effects of industries and plants
TD194-195
Renewable energy sources
TJ807-830
Environmental sciences
GE1-350
Chih-Cheng Chen
Raditia Yudistira Sujanto
Ming-Lang Tseng
Anthony S. F. Chiu
Ming K. Lim
How Is the Sustainable Consumption Intention Model in Food Industry under Preference Uncertainties? The Consumer Willingness to Pay on Recycled Packaging Material
description Food packaging is costly to consumers and generates a huge volume of packaging waste, especially in Indonesia. Prior studies have neglected to construct a causal sustainable consumption intention model in food industry and link to the consumer willingness to pay under preference uncertainties. To address the gaps, this study explores consumer attributes to build a causal sustainable consumption intention model and takes the model to address the consumer willingness to pay under preference uncertainties. This study proposes a causal model that integrates five aspects of sustainable consumption intention model: (1) sustainable consumption knowledge, attitudes, and behaviors; (2) government policy and regulation on sustainable consumption; (3) recycled packaging eco-labeling certification; (4) supply chain innovation and infrastructure; and (5) sustainable product purchasing features. This study uses the fuzzy Delphi method to confirm the reliability and validate the criteria and applies cause and effect model to address the causal model. In addition, this study collects 428 valid responses to address the willingness to pay for causal sustainable consumption intention model and a cognitive best-worst choice experiment to confirm the model in the food industry. The result reveals that recycled packaging eco-labeling certification is the major aspect for enhancing the model, followed by government policy and regulation and supply chain innovation and infrastructure. In practice, consumers incur inconvenience in purchasing sustainable food products but prefer recycled packaging material at a standardized price.
format article
author Chih-Cheng Chen
Raditia Yudistira Sujanto
Ming-Lang Tseng
Anthony S. F. Chiu
Ming K. Lim
author_facet Chih-Cheng Chen
Raditia Yudistira Sujanto
Ming-Lang Tseng
Anthony S. F. Chiu
Ming K. Lim
author_sort Chih-Cheng Chen
title How Is the Sustainable Consumption Intention Model in Food Industry under Preference Uncertainties? The Consumer Willingness to Pay on Recycled Packaging Material
title_short How Is the Sustainable Consumption Intention Model in Food Industry under Preference Uncertainties? The Consumer Willingness to Pay on Recycled Packaging Material
title_full How Is the Sustainable Consumption Intention Model in Food Industry under Preference Uncertainties? The Consumer Willingness to Pay on Recycled Packaging Material
title_fullStr How Is the Sustainable Consumption Intention Model in Food Industry under Preference Uncertainties? The Consumer Willingness to Pay on Recycled Packaging Material
title_full_unstemmed How Is the Sustainable Consumption Intention Model in Food Industry under Preference Uncertainties? The Consumer Willingness to Pay on Recycled Packaging Material
title_sort how is the sustainable consumption intention model in food industry under preference uncertainties? the consumer willingness to pay on recycled packaging material
publisher MDPI AG
publishDate 2021
url https://doaj.org/article/3ab29f26001249a4a79fe56d3a2685e9
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