THE EFFECT OF SOCIAL MEDIA ON CONSUMER’S DECISION PROCESS OF PURCHASE: A CASE OF ELAZIG PROVINCE

The importance of social media has enormously increased with the development of internet and communication technologies. Especially, social media attracts enterprises and consumers interest as a result of its existence in every aspect of human life and its presentation of various advantages. Accordi...

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Autores principales:	Nurcan YÜCEL, Lokman KIZKAPAN
Formato:	article
Lenguaje:	DE EN FR TR
Publicado:	Fırat University 2019
Materias:	social media marketing of social media consumer consumer behavior decision process Social Sciences H Social sciences (General) H1-99
Acceso en línea:	https://doaj.org/article/3ac22c47e09a4fc3b0e7068762886a16
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id	oai:doaj.org-article:3ac22c47e09a4fc3b0e7068762886a16
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spelling	oai:doaj.org-article:3ac22c47e09a4fc3b0e7068762886a162021-11-24T09:20:48ZTHE EFFECT OF SOCIAL MEDIA ON CONSUMER’S DECISION PROCESS OF PURCHASE: A CASE OF ELAZIG PROVINCE2148-416310.9761/JASSS3583https://doaj.org/article/3ac22c47e09a4fc3b0e7068762886a162019-08-01T00:00:00Zhttps://jasstudies.com/index.jsp?mod=tammetin&makaleadi=440619947_34-Yrd.%20Do%C3%A7.%20Dr.%20Nurcan%20Y%C3%BCcel.pdf&key=27996https://doaj.org/toc/2148-4163The importance of social media has enormously increased with the development of internet and communication technologies. Especially, social media attracts enterprises and consumers interest as a result of its existence in every aspect of human life and its presentation of various advantages. Accordingly, a research model was developed in order to determine what kind of effect it has on perception, attitude and purchasing behavior in consumer purchase decision process. For testing the research model, a survey was made with 700 people. The research sample consists of people, age 18+, who live in the 37 different neighbourhoods in Elazig. The first and second part of the study, literature review has been done in terms of the social media marketing and the effect of social media on consumer purchase decision process. Also, in the third part, a research has been conducted about Elazig province to analyze the effects of social media on consumer purchase decision process. As a result of this study, it is found out that there is a relation between consumers’ social media usage and sharing their perception towards social media, their attitudes towards social media, their purchasing behavior and lastly their experinces through social media.Nurcan YÜCELLokman KIZKAPANFırat Universityarticlesocial mediamarketing of social mediaconsumerconsumer behaviordecision processSocial SciencesHSocial sciences (General)H1-99DEENFRTRJournal of Academic Social Science Studies , Vol 9, Iss 53, Pp 481-499 (2019)
institution	DOAJ
collection	DOAJ
language	DE EN FR TR
topic	social media marketing of social media consumer consumer behavior decision process Social Sciences H Social sciences (General) H1-99
spellingShingle	social media marketing of social media consumer consumer behavior decision process Social Sciences H Social sciences (General) H1-99 Nurcan YÜCEL Lokman KIZKAPAN THE EFFECT OF SOCIAL MEDIA ON CONSUMER’S DECISION PROCESS OF PURCHASE: A CASE OF ELAZIG PROVINCE
description	The importance of social media has enormously increased with the development of internet and communication technologies. Especially, social media attracts enterprises and consumers interest as a result of its existence in every aspect of human life and its presentation of various advantages. Accordingly, a research model was developed in order to determine what kind of effect it has on perception, attitude and purchasing behavior in consumer purchase decision process. For testing the research model, a survey was made with 700 people. The research sample consists of people, age 18+, who live in the 37 different neighbourhoods in Elazig. The first and second part of the study, literature review has been done in terms of the social media marketing and the effect of social media on consumer purchase decision process. Also, in the third part, a research has been conducted about Elazig province to analyze the effects of social media on consumer purchase decision process. As a result of this study, it is found out that there is a relation between consumers’ social media usage and sharing their perception towards social media, their attitudes towards social media, their purchasing behavior and lastly their experinces through social media.
format	article
author	Nurcan YÜCEL Lokman KIZKAPAN
author_facet	Nurcan YÜCEL Lokman KIZKAPAN
author_sort	Nurcan YÜCEL
title	THE EFFECT OF SOCIAL MEDIA ON CONSUMER’S DECISION PROCESS OF PURCHASE: A CASE OF ELAZIG PROVINCE
title_short	THE EFFECT OF SOCIAL MEDIA ON CONSUMER’S DECISION PROCESS OF PURCHASE: A CASE OF ELAZIG PROVINCE
title_full	THE EFFECT OF SOCIAL MEDIA ON CONSUMER’S DECISION PROCESS OF PURCHASE: A CASE OF ELAZIG PROVINCE
title_fullStr	THE EFFECT OF SOCIAL MEDIA ON CONSUMER’S DECISION PROCESS OF PURCHASE: A CASE OF ELAZIG PROVINCE
title_full_unstemmed	THE EFFECT OF SOCIAL MEDIA ON CONSUMER’S DECISION PROCESS OF PURCHASE: A CASE OF ELAZIG PROVINCE
title_sort	effect of social media on consumer’s decision process of purchase: a case of elazig province
publisher	Fırat University
publishDate	2019
url	https://doaj.org/article/3ac22c47e09a4fc3b0e7068762886a16
work_keys_str_mv	AT nurcanyucel theeffectofsocialmediaonconsumersdecisionprocessofpurchaseacaseofelazigprovince AT lokmankizkapan theeffectofsocialmediaonconsumersdecisionprocessofpurchaseacaseofelazigprovince AT nurcanyucel effectofsocialmediaonconsumersdecisionprocessofpurchaseacaseofelazigprovince AT lokmankizkapan effectofsocialmediaonconsumersdecisionprocessofpurchaseacaseofelazigprovince
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THE EFFECT OF SOCIAL MEDIA ON CONSUMER’S DECISION PROCESS OF PURCHASE: A CASE OF ELAZIG PROVINCE

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