THE EFFECT OF SOCIAL MEDIA ON CONSUMER’S DECISION PROCESS OF PURCHASE: A CASE OF ELAZIG PROVINCE
The importance of social media has enormously increased with the development of internet and communication technologies. Especially, social media attracts enterprises and consumers interest as a result of its existence in every aspect of human life and its presentation of various advantages. Accordi...
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Autores principales: | Nurcan YÜCEL, Lokman KIZKAPAN |
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Formato: | article |
Lenguaje: | DE EN FR TR |
Publicado: |
Fırat University
2019
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Materias: | |
Acceso en línea: | https://doaj.org/article/3ac22c47e09a4fc3b0e7068762886a16 |
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