THE EFFECT OF SOCIAL MEDIA ON CONSUMER’S DECISION PROCESS OF PURCHASE: A CASE OF ELAZIG PROVINCE

The importance of social media has enormously increased with the development of internet and communication technologies. Especially, social media attracts enterprises and consumers interest as a result of its existence in every aspect of human life and its presentation of various advantages. Accordi...

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Autores principales: Nurcan YÜCEL, Lokman KIZKAPAN
Formato: article
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Publicado: Fırat University 2019
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Acceso en línea:https://doaj.org/article/3ac22c47e09a4fc3b0e7068762886a16
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