Apakah Kepercayaan Memediasi Pengaruh Reputasi Bank dan Religiusitas Terhadap Purchase Intention?
<p class="AbstractTitle"><em>The purpose of this research is to study the factors that influence trust and purchase intention on Islamic Bank Products in Medan City and produce models for measuring trust and purchase intention on Islamic Bank products in Medan City. In this stu...
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Universitas Muhammadiyah Sumatera Utara
2020
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oai:doaj.org-article:3ac28fa20aa04a15991527d0b46f148f2021-11-05T05:03:36ZApakah Kepercayaan Memediasi Pengaruh Reputasi Bank dan Religiusitas Terhadap Purchase Intention?1693-76192580-417010.30596/jimb.v22i1.5630https://doaj.org/article/3ac28fa20aa04a15991527d0b46f148f2020-11-01T00:00:00Zhttp://jurnal.umsu.ac.id/index.php/mbisnis/article/view/5630https://doaj.org/toc/1693-7619https://doaj.org/toc/2580-4170<p class="AbstractTitle"><em>The purpose of this research is to study the factors that influence trust and purchase intention on Islamic Bank Products in Medan City and produce models for measuring trust and purchase intention on Islamic Bank products in Medan City. In this study the population is unknown, therefore a representative sample with non-probability sampling technique is needed and the method used is purposive sampling. In this study, the number of indicators is 21, so by using ten times the indicator calculation, the required sample size is 170 people. Data collection was carried out using observations, questionnaires and documentation studies. Data analysis in this study was carried out by using the Structural Equation Model (SEM). The results showed that there was a positive and significant influence on Bank Reputation on Trust, There was a positive and significant influence of Religiosity on Trust, there was a positive and significant influence on Bank Reputation on Purchase Intention, there was a positive and significant influence on Religiosity on Purchase Intention, there was a positive and significant influence. trust in Purchase intention. Trust can positively mediate the effect of Bank Reputation on Purchase Intention and Trust can positively mediate the influence of Religiosity on Purchase Intention.</em></p>Hanifah JasinSiti MujiatunMuis Fauzi RambeRahmad Bahagia SiregarUniversitas Muhammadiyah Sumatera Utaraarticlepurchase intention, trust, bank reputation, religiosityManagement. Industrial managementHD28-70BusinessHF5001-6182IDJurnal Ilmiah Manajemen dan Bisnis, Vol 22, Iss 1, Pp 86-102 (2020) |
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purchase intention, trust, bank reputation, religiosity Management. Industrial management HD28-70 Business HF5001-6182 |
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purchase intention, trust, bank reputation, religiosity Management. Industrial management HD28-70 Business HF5001-6182 Hanifah Jasin Siti Mujiatun Muis Fauzi Rambe Rahmad Bahagia Siregar Apakah Kepercayaan Memediasi Pengaruh Reputasi Bank dan Religiusitas Terhadap Purchase Intention? |
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<p class="AbstractTitle"><em>The purpose of this research is to study the factors that influence trust and purchase intention on Islamic Bank Products in Medan City and produce models for measuring trust and purchase intention on Islamic Bank products in Medan City. In this study the population is unknown, therefore a representative sample with non-probability sampling technique is needed and the method used is purposive sampling. In this study, the number of indicators is 21, so by using ten times the indicator calculation, the required sample size is 170 people. Data collection was carried out using observations, questionnaires and documentation studies. Data analysis in this study was carried out by using the Structural Equation Model (SEM). The results showed that there was a positive and significant influence on Bank Reputation on Trust, There was a positive and significant influence of Religiosity on Trust, there was a positive and significant influence on Bank Reputation on Purchase Intention, there was a positive and significant influence on Religiosity on Purchase Intention, there was a positive and significant influence. trust in Purchase intention. Trust can positively mediate the effect of Bank Reputation on Purchase Intention and Trust can positively mediate the influence of Religiosity on Purchase Intention.</em></p> |
format |
article |
author |
Hanifah Jasin Siti Mujiatun Muis Fauzi Rambe Rahmad Bahagia Siregar |
author_facet |
Hanifah Jasin Siti Mujiatun Muis Fauzi Rambe Rahmad Bahagia Siregar |
author_sort |
Hanifah Jasin |
title |
Apakah Kepercayaan Memediasi Pengaruh Reputasi Bank dan Religiusitas Terhadap Purchase Intention? |
title_short |
Apakah Kepercayaan Memediasi Pengaruh Reputasi Bank dan Religiusitas Terhadap Purchase Intention? |
title_full |
Apakah Kepercayaan Memediasi Pengaruh Reputasi Bank dan Religiusitas Terhadap Purchase Intention? |
title_fullStr |
Apakah Kepercayaan Memediasi Pengaruh Reputasi Bank dan Religiusitas Terhadap Purchase Intention? |
title_full_unstemmed |
Apakah Kepercayaan Memediasi Pengaruh Reputasi Bank dan Religiusitas Terhadap Purchase Intention? |
title_sort |
apakah kepercayaan memediasi pengaruh reputasi bank dan religiusitas terhadap purchase intention? |
publisher |
Universitas Muhammadiyah Sumatera Utara |
publishDate |
2020 |
url |
https://doaj.org/article/3ac28fa20aa04a15991527d0b46f148f |
work_keys_str_mv |
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