COMMUNICATION POLICIES REFLECTION ON GLOBALIZATION PROCESS AND THE ROLE OF ADVERTİSEMENT IN INTEGRATED COMMUNICATION ENVIRONMENT

Globalization process has created important changes and transformations across the world. These political, social, economic and cultural changes have considerably affected communication. The number of mass media instruments have increased, informatics has improved and also reaching information has b...

Descripción completa

Guardado en:

Detalles Bibliográficos
Autor principal:	Abdullah Özkan
Formato:	article
Lenguaje:	EN TR
Publicado:	Erciyes University 2013
Materias:	küreselleşme bütünleşik pazarlama i̇letişimi reklam globalization integrated marketing communication advertising. - Communication. Mass media P87-96
Acceso en línea:	https://doaj.org/article/3af5a3f45d8a4a738c1f729d887edc20
Etiquetas:	Agregar Etiqueta Sin Etiquetas, Sea el primero en etiquetar este registro!

id	oai:doaj.org-article:3af5a3f45d8a4a738c1f729d887edc20
record_format	dspace
spelling	oai:doaj.org-article:3af5a3f45d8a4a738c1f729d887edc202021-12-02T14:08:24ZCOMMUNICATION POLICIES REFLECTION ON GLOBALIZATION PROCESS AND THE ROLE OF ADVERTİSEMENT IN INTEGRATED COMMUNICATION ENVIRONMENT1308-31982667-5811https://doaj.org/article/3af5a3f45d8a4a738c1f729d887edc202013-01-01T00:00:00Zhttps://dergipark.org.tr/tr/pub/erciyesiletisim/issue/5868/77642https://doaj.org/toc/1308-3198https://doaj.org/toc/2667-5811Globalization process has created important changes and transformations across the world. These political, social, economic and cultural changes have considerably affected communication. The number of mass media instruments have increased, informatics has improved and also reaching information has become easier after the globalization of communication. New communication instruments and environments have been created. Globalised communication has also affected people, reaching the information has become easier for them. Furthermore, they have much more options. Meanwhile, by this developments it has become more difficult to convince people compared to before. In a period that communication instruments have been varied and convincing has become more difficult, a new approach called as “Integrated Marketing Communication” is discussed. In this study, the conditions creating Integrated Marketing Communication and reasons for preference are analyzed. The new role of advertising in Integrated Communication Environment is discussed.Abdullah ÖzkanErciyes Universityarticleküreselleşmebütünleşik pazarlama i̇letişimireklamglobalization integrated marketing communication advertising.-Communication. Mass mediaP87-96ENTRErciyes iletişim Dergisi, Vol 3, Iss 1, Pp 1-12 (2013)
institution	DOAJ
collection	DOAJ
language	EN TR
topic	küreselleşme bütünleşik pazarlama i̇letişimi reklam globalization integrated marketing communication advertising. - Communication. Mass media P87-96
spellingShingle	küreselleşme bütünleşik pazarlama i̇letişimi reklam globalization integrated marketing communication advertising. - Communication. Mass media P87-96 Abdullah Özkan COMMUNICATION POLICIES REFLECTION ON GLOBALIZATION PROCESS AND THE ROLE OF ADVERTİSEMENT IN INTEGRATED COMMUNICATION ENVIRONMENT
description	Globalization process has created important changes and transformations across the world. These political, social, economic and cultural changes have considerably affected communication. The number of mass media instruments have increased, informatics has improved and also reaching information has become easier after the globalization of communication. New communication instruments and environments have been created. Globalised communication has also affected people, reaching the information has become easier for them. Furthermore, they have much more options. Meanwhile, by this developments it has become more difficult to convince people compared to before. In a period that communication instruments have been varied and convincing has become more difficult, a new approach called as “Integrated Marketing Communication” is discussed. In this study, the conditions creating Integrated Marketing Communication and reasons for preference are analyzed. The new role of advertising in Integrated Communication Environment is discussed.
format	article
author	Abdullah Özkan
author_facet	Abdullah Özkan
author_sort	Abdullah Özkan
title	COMMUNICATION POLICIES REFLECTION ON GLOBALIZATION PROCESS AND THE ROLE OF ADVERTİSEMENT IN INTEGRATED COMMUNICATION ENVIRONMENT
title_short	COMMUNICATION POLICIES REFLECTION ON GLOBALIZATION PROCESS AND THE ROLE OF ADVERTİSEMENT IN INTEGRATED COMMUNICATION ENVIRONMENT
title_full	COMMUNICATION POLICIES REFLECTION ON GLOBALIZATION PROCESS AND THE ROLE OF ADVERTİSEMENT IN INTEGRATED COMMUNICATION ENVIRONMENT
title_fullStr	COMMUNICATION POLICIES REFLECTION ON GLOBALIZATION PROCESS AND THE ROLE OF ADVERTİSEMENT IN INTEGRATED COMMUNICATION ENVIRONMENT
title_full_unstemmed	COMMUNICATION POLICIES REFLECTION ON GLOBALIZATION PROCESS AND THE ROLE OF ADVERTİSEMENT IN INTEGRATED COMMUNICATION ENVIRONMENT
title_sort	communication policies reflection on globalization process and the role of adverti̇sement in integrated communication environment
publisher	Erciyes University
publishDate	2013
url	https://doaj.org/article/3af5a3f45d8a4a738c1f729d887edc20
work_keys_str_mv	AT abdullahozkan communicationpoliciesreflectiononglobalizationprocessandtheroleofadvertisementinintegratedcommunicationenvironment
_version_	1718391899944910848

COMMUNICATION POLICIES REFLECTION ON GLOBALIZATION PROCESS AND THE ROLE OF ADVERTİSEMENT IN INTEGRATED COMMUNICATION ENVIRONMENT

Ejemplares similares