COMMUNICATION POLICIES REFLECTION ON GLOBALIZATION PROCESS AND THE ROLE OF ADVERTİSEMENT IN INTEGRATED COMMUNICATION ENVIRONMENT
Globalization process has created important changes and transformations across the world. These political, social, economic and cultural changes have considerably affected communication. The number of mass media instruments have increased, informatics has improved and also reaching information has b...
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| Format: | article |
| Langue: | EN TR |
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Erciyes University
2013
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| Accès en ligne: | https://doaj.org/article/3af5a3f45d8a4a738c1f729d887edc20 |
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