NOVAS FORMAS DE RELAÇÃO COM A SOCIEDADE POR MEIO DA IDENTIFICAÇÃO DE ATRIBUTOS QUE COMPÕEM A PERSONALIDADE DA MARCA DE UM AIES
The brand personality in the higher education institution (HEI) is a way that it has tocommunicate with society (DA ROCHA e ALPERSTEDT, 2006) , it is a subject ofdiscussion in marketing ( SUNG e KIM , 2010). By admitting the need for the HEIs to workefficiently its market...
Enregistré dans:
| Auteurs principaux: | , , |
|---|---|
| Format: | article |
| Langue: | ES PT |
| Publié: |
Universidade Federal de Santa Catarina
2015
|
| Sujets: | |
| Accès en ligne: | https://doaj.org/article/3b1fe10ad98942ceb4ca1fcf6104ab96 |
| Tags: |
Ajouter un tag
Pas de tags, Soyez le premier à ajouter un tag!
|
Soyez le premier à ajouter un commentaire!