A Literature Review of Personalization Transparency and Control: Introducing the Transparency–Awareness–Control Framework

Through various online activities, individuals produce large amounts of data that are collected by companies for the purpose of providing users with personalized communication. In the light of this mass collection of personal data, the transparency and control paradigm for personalized communication...

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Autores principales:	Claire M. Segijn, Joanna Strycharz, Amy Riegelman, Cody Hennesy
Formato:	article
Lenguaje:	EN
Publicado:	Cogitatio 2021
Materias:	awareness computational advertising consumer data control covert data collection information disclosure personalization privacy targeting transparency Communication. Mass media P87-96
Acceso en línea:	https://doaj.org/article/3bb73cefc5864482aef15ce14bc09408
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spelling	oai:doaj.org-article:3bb73cefc5864482aef15ce14bc094082021-11-18T11:14:12ZA Literature Review of Personalization Transparency and Control: Introducing the Transparency–Awareness–Control Framework2183-243910.17645/mac.v9i4.4054https://doaj.org/article/3bb73cefc5864482aef15ce14bc094082021-11-01T00:00:00Zhttps://www.cogitatiopress.com/mediaandcommunication/article/view/4054https://doaj.org/toc/2183-2439Through various online activities, individuals produce large amounts of data that are collected by companies for the purpose of providing users with personalized communication. In the light of this mass collection of personal data, the transparency and control paradigm for personalized communication has led to increased attention from legislators and academics. However, in the scientific literature no clear definition of personalization transparency and control exists, which could lead to reliability and validity issues, impeding knowledge accumulation in academic research. In a literature review, we analyzed 31 articles and observed that: 1) no clear definitions of personalization transparency or control exist; 2) they are used interchangeably in the literature; 3) collection, processing, and sharing of data are the three objects of transparency and control; and 4) increased transparency does not automatically increase control because first awareness needs to be raised in the individual. Also, the relationship between awareness and control depends on the ability and the desire to control. This study contributes to the field of algorithmic communication by creating a common understanding of the transparency and control paradigm and thus improves validity of the results. Further, it progresses research on the issue by synthesizing existing studies on the topic, presenting the transparency–awareness–control framework, and formulating propositions to guide future research.Claire M. SegijnJoanna StrycharzAmy RiegelmanCody HennesyCogitatioarticleawarenesscomputational advertisingconsumer datacontrolcovert data collectioninformation disclosurepersonalizationprivacytargetingtransparencyCommunication. Mass mediaP87-96ENMedia and Communication, Vol 9, Iss 4, Pp 120-133 (2021)
institution	DOAJ
collection	DOAJ
language	EN
topic	awareness computational advertising consumer data control covert data collection information disclosure personalization privacy targeting transparency Communication. Mass media P87-96
spellingShingle	awareness computational advertising consumer data control covert data collection information disclosure personalization privacy targeting transparency Communication. Mass media P87-96 Claire M. Segijn Joanna Strycharz Amy Riegelman Cody Hennesy A Literature Review of Personalization Transparency and Control: Introducing the Transparency–Awareness–Control Framework
description	Through various online activities, individuals produce large amounts of data that are collected by companies for the purpose of providing users with personalized communication. In the light of this mass collection of personal data, the transparency and control paradigm for personalized communication has led to increased attention from legislators and academics. However, in the scientific literature no clear definition of personalization transparency and control exists, which could lead to reliability and validity issues, impeding knowledge accumulation in academic research. In a literature review, we analyzed 31 articles and observed that: 1) no clear definitions of personalization transparency or control exist; 2) they are used interchangeably in the literature; 3) collection, processing, and sharing of data are the three objects of transparency and control; and 4) increased transparency does not automatically increase control because first awareness needs to be raised in the individual. Also, the relationship between awareness and control depends on the ability and the desire to control. This study contributes to the field of algorithmic communication by creating a common understanding of the transparency and control paradigm and thus improves validity of the results. Further, it progresses research on the issue by synthesizing existing studies on the topic, presenting the transparency–awareness–control framework, and formulating propositions to guide future research.
format	article
author	Claire M. Segijn Joanna Strycharz Amy Riegelman Cody Hennesy
author_facet	Claire M. Segijn Joanna Strycharz Amy Riegelman Cody Hennesy
author_sort	Claire M. Segijn
title	A Literature Review of Personalization Transparency and Control: Introducing the Transparency–Awareness–Control Framework
title_short	A Literature Review of Personalization Transparency and Control: Introducing the Transparency–Awareness–Control Framework
title_full	A Literature Review of Personalization Transparency and Control: Introducing the Transparency–Awareness–Control Framework
title_fullStr	A Literature Review of Personalization Transparency and Control: Introducing the Transparency–Awareness–Control Framework
title_full_unstemmed	A Literature Review of Personalization Transparency and Control: Introducing the Transparency–Awareness–Control Framework
title_sort	literature review of personalization transparency and control: introducing the transparency–awareness–control framework
publisher	Cogitatio
publishDate	2021
url	https://doaj.org/article/3bb73cefc5864482aef15ce14bc09408
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A Literature Review of Personalization Transparency and Control: Introducing the Transparency–Awareness–Control Framework

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