Critical Factors of the Adoption of e-Textbooks: A Comparison Between Experienced and Inexperienced Users
The use of e-textbooks has become popular in certain countries, yet there is debate in the literature about whether it is advantageous to adopt e-textbooks and if they positively influence students’ learning and performance. Prior studies on the acceptance of e-textbooks were mainly based on one the...
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Athabasca University Press
2018
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oai:doaj.org-article:3c286e683e0f4e1385e5f7a8a99fc5cc2021-12-02T19:25:28ZCritical Factors of the Adoption of e-Textbooks: A Comparison Between Experienced and Inexperienced Users10.19173/irrodl.v19i4.38541492-3831https://doaj.org/article/3c286e683e0f4e1385e5f7a8a99fc5cc2018-09-01T00:00:00Zhttp://www.irrodl.org/index.php/irrodl/article/view/3854https://doaj.org/toc/1492-3831The use of e-textbooks has become popular in certain countries, yet there is debate in the literature about whether it is advantageous to adopt e-textbooks and if they positively influence students’ learning and performance. Prior studies on the acceptance of e-textbooks were mainly based on one theoretical perspective, and did not differentiate samples between experienced and inexperienced users. From a social- and task-related view, this study aims to identify the critical factors that stimulate acceptance intentions of e-textbooks among tertiary students, particularly between experienced and inexperienced users. Based on 912 questionnaires, this study found that performance expectancy, perceived enjoyment, and perceived task-technology fit are the factors affecting students’ behavioral intention for acceptance in both sampling groups. However, social impact only has significant influence on acceptance intention of inexperienced users. Also, gender has a moderating effect on the relationship of performance expectancy and behavioral intention of inexperienced users only. This study provides useful implications for marketing e-textbooks, and fills the literature gap. Wei-Hsi HungPei-Hsuan HsiehYao-De HuangAthabasca University Pressarticlee-textbookstechnology acceptanceperceived task-technology fithigher educationperceived costSpecial aspects of educationLC8-6691ENInternational Review of Research in Open and Distributed Learning, Vol 19, Iss 4 (2018) |
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e-textbooks technology acceptance perceived task-technology fit higher education perceived cost Special aspects of education LC8-6691 |
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e-textbooks technology acceptance perceived task-technology fit higher education perceived cost Special aspects of education LC8-6691 Wei-Hsi Hung Pei-Hsuan Hsieh Yao-De Huang Critical Factors of the Adoption of e-Textbooks: A Comparison Between Experienced and Inexperienced Users |
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The use of e-textbooks has become popular in certain countries, yet there is debate in the literature about whether it is advantageous to adopt e-textbooks and if they positively influence students’ learning and performance. Prior studies on the acceptance of e-textbooks were mainly based on one theoretical perspective, and did not differentiate samples between experienced and inexperienced users. From a social- and task-related view, this study aims to identify the critical factors that stimulate acceptance intentions of e-textbooks among tertiary students, particularly between experienced and inexperienced users. Based on 912 questionnaires, this study found that performance expectancy, perceived enjoyment, and perceived task-technology fit are the factors affecting students’ behavioral intention for acceptance in both sampling groups. However, social impact only has significant influence on acceptance intention of inexperienced users. Also, gender has a moderating effect on the relationship of performance expectancy and behavioral intention of inexperienced users only. This study provides useful implications for marketing e-textbooks, and fills the literature gap.
|
format |
article |
author |
Wei-Hsi Hung Pei-Hsuan Hsieh Yao-De Huang |
author_facet |
Wei-Hsi Hung Pei-Hsuan Hsieh Yao-De Huang |
author_sort |
Wei-Hsi Hung |
title |
Critical Factors of the Adoption of e-Textbooks: A Comparison Between Experienced and Inexperienced Users |
title_short |
Critical Factors of the Adoption of e-Textbooks: A Comparison Between Experienced and Inexperienced Users |
title_full |
Critical Factors of the Adoption of e-Textbooks: A Comparison Between Experienced and Inexperienced Users |
title_fullStr |
Critical Factors of the Adoption of e-Textbooks: A Comparison Between Experienced and Inexperienced Users |
title_full_unstemmed |
Critical Factors of the Adoption of e-Textbooks: A Comparison Between Experienced and Inexperienced Users |
title_sort |
critical factors of the adoption of e-textbooks: a comparison between experienced and inexperienced users |
publisher |
Athabasca University Press |
publishDate |
2018 |
url |
https://doaj.org/article/3c286e683e0f4e1385e5f7a8a99fc5cc |
work_keys_str_mv |
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